1. What is an advertisement?
Write down your definition on a piece of paper.
Definition:
Something that is trying to influence a person to “buy” a product, service or idea
Business pay BIG dollars to advertise!!!!!
A 30-second ad in last year’s Super Bowl cost advertisers…..

2. Where do you usually find advertisements?TV
Billboards
Newspaper
Internet
Facebook
News
Weather
Sports
Where else???

3. Branding
The advertising of products in such a way that consumers have instant, positive, brand-name recognition and association with a particular company
Ex) McDonalds - Golden Arches
What else??

4. Media A material or technical means of expression
TV, Radio, Print, Online

5. Persuasion
The act of moving by argument to a belief, opinion or course of action
Buying something to be “popular” or look good

6. Demographic
Relating to the statistical study of human populations, especially with reference to size, age, race, religion, social class and geographic locale.
Ex) males age 18-25
Ex) Female Athletes - not a specific demographic but a market to sell to….

7. How much does a celebrity get paid for an endorsement?
Top 10

8. REVIEW Give me an example of a type of media.
Give me an example of a specific Demographic.
Give me an example of a brand.