1. Tiffany & Co. Advertisement Marketing Principles
Sukina Alkhatem

2. The Tiffany Story
“Since 1837, the masterpieces of Tiffany & Co. have defined style and celebrated the world’s great love stories”

3. Strengths The visual elements of the Ad match the overall message
It fulfills the business purpose
It’s simple
It shows women passion to such a luxuries in almost all special occasion
It targeted all ages of women
The visual elements of the Ad match the overall message
The background music influence the mood of customers effectively
According to Alpert, J & M.(1989) discussed: “A study is presented that suggests audience moods and purchase intentions may be affected by background music, without necessarily affecting intervening cognitions.”
Identifies their products clearly.
Showed the different occasions that Tiffany’s pieces are used.
All stages of our life
The woman standing in front of the store as if she is telling us that Tiffany is there all of her life
The mood of the ad helps customers to get the product

4. Weaknesses
Obviously focusing on women only although they have products for men
The target customers was only restricted to middle aged women and little girls
Mainly represent the NYC store
It is a bit confusing showing little girls carrying Tiffany’s bag without identifying the kind of pieces for kids
It’s not showing the variety of their product (fragrances, home accessories, watches…etc)
Window shopping !

5. Improvements Famous character to represent the products
Show variety of Tiffany’s products
Target more customers in regard to what they have
They suppose to show the later stage of the young woman and her connection to Tiffany
The end of the Ad suppose to show the woman wearing one of the pieces that she was gazing through window earlier in the Ad

6. References
Alpert, J. & Alpert M. (1989). Background Music As an Influence in Consumer Mood and Advertising Responses. Association for Consumer Research. (16) Tiffany & Co. (n.d.). The World of Tiffany: The Tiffany Story . Retrieved March 4, 2013 from x#p+1-n+6-cg+-c+-s+-r+-t+-ri+-ni+1-x+-pu+-f+/0