1. GCE Applied ICT G040: Lesson 15 Digital Signage Briefing Notes
Mr C Johnston

2. Starter Think about digital signage… What is it? Where are they used?
How are they different from posters?
Are there any advantages of using digital signage?

3. Learning Outcome Understand what digital signage is
Understand common components of digital signage

4. Digital Signage Overview
Digital signage is an electronic display which shows information and advertisements and other messages,
They are normally changing messages which are displayed on screens in public places for example shopping centres, shops and pubs,
They will be media rich attract the audiences attention and effectively deliver their messages,
The display content should motivate the audience as well as communicate so the design, layout and wording of your digital signage content are crucial to optimise the results and value to achieve from your digital display

5. Activity Look at this digital signage example
What are your first impressions of the digital signage ?
What is good about the digital signage?
What is not so good about the digital signage?
Are there any lessons to learn from this digital signage?

6. Examples1
Keep students informed and entertained with digital signage tailored to suit education...
Use digital signage to tell members about timetable and facilities at health clubs and leisure centres...

7. Examples2
Professional digital signage solutions for the local government sector...
                                           
Retail digital signage is a great way to promote menus, events and special offers to customers
                                           

8. Developing Your Digital Signage
Read Task B, Part 8 of the assignment and produce quality digital signage which will be displayed in
Aim for 6-8 quality scenes, which automatically change and continually loop
Purpose – To advertise holidays, informed customers of special offers and other holiday information
Audience – Fly-A-Way Travel customers who are in store
Follow the communication cycle again.
Plan
Draft Versions
Final Version
Commentary

9. Possible Content Special offers
Videos of different destinations showing:
Accommodation
Food
Facilities
Entertainment
Travel advice
Exchange rates
Weather details

10. Hints and Tips1
Visit other travel agents (holiday hypermarket) and see if they have digital signage – if so what ideas does it generate??
Look at the example which are on my website – these are professional products however get ideas from them
Think about house style
Think about layout
You need to include a range of graphics and other media from many sources
Include sensible thought out content
Don’t make content up – borrow and adapt from the internet
Setup a master page to ensure each scene looks consistent – what is the common content which will appear on each scene

11. Hints and Tips2
PowerPoint Content as Digital Signage Content
Use the tutorials on my website to add features to your slides which you may not be familiar with
Installing the datapoint add-in lets you do some really cool stuff…
Remember that it MUST AUTOPLAY BY ITSELF
Build up your bibliography as you go along and reference sources properly
Include any source materials and show how they have been adapted within your commentary

12. Gold Standard Planning
Content (relevant) fully considered
All text (if essay plan each paragraph with main themes)
Images – fully describe
Style of text
Size, font face, decoration, colour
Page decoration
Border width, shading
Colours
Measurements
Pictures, margins
Possible source
Images and essay text not planned 
Image
Image of Dog
Image of brown Alsatian lying down facing outwards 

13. Gold Standard Drafting
Printout your document
Look at your document carefully…
What is good? What is bad? What needs to be improved
Stick a post-it-note onto your work to record your findings
Write onto the draft all the changes you intend to make
Repositioning
Text corrections
Additions
Removals
Use different colours so it standards out

14. Proof Reading Communications
Proofreading is for eliminating spelling and grammar errors in your work.
There is a set of common symbols you could use when checking your work,
These are shown on the next slide.

15. no paragraph
begin new paragraph
a space needed here
close up this space
transpose elements
delete
use a period here
use double quotation marks
insert something
apostrophe or single quotation mark
insert a comma
Example
Meaning
Symbol

16. Common Errors 2017