1. Public Bike Share: Can we make it work?
Antonia Roberts, Bikeplus
Hannah Budnitz, Go-How
We can introduce ourselves and say what the purpose of the workshop is -A practical review of how you can bring bike share to your town or city.
Maybe get them to introduce themselves – or right names on paper in front of them?

2. 16 cities 13,000 bikes Worldwide 1000 cities Bikeplus.org.uk
Worldwide
1000 cities
Bikeplus.org.uk
AR? -Do you want to join this club? We’re here to deliver a workshop in 3 parts: Making the Business Case, Practicalities of Implementation, and Criteria for Success.

3. Making the Business Case
Group 1:
Transport officers
Transport consultants
Bike share suppliers
Bike share operators
Group 2:
Local business
Community group member
Existing cyclist
Utility company
AR? -In your groups, think about what you or your chosen characters would want to see in the business case for new bike share in your town for the points in the following slide.

4. Making the Business Case
What are the policy objectives you would like public bike share to contribute to?
Who is the bike share system designed for/ targeted at?
Where within your town
should the bike share
service?
Ar – Questions to be addressed -
7 minutes

5. Simon slide 1
3 minutes each group report back, inc AR interrupt with comments, 2 min summarise
Health,
Air quality
Access to jobs / services
Cycle safety
City centre
Regeneration
Mode shift
Public transport

6. Practicalities 1
Pre-procurement: consultation, market testing, EOI, PIN…
Implementation Team:
project management,
specialisms
Procurement: OJEU?
Goods and Services?
Sponsorship?
Division of Risk, Responsibility and Reward
Us talking 8 min.
1. Business models: Funding, sponsorship & partnerships
2.       Scale and density
3.       Design specifications
4.       Mobilisation: Roles and responsibilities
5.       Marketing
6.       Service level agreements
7.       Reporting
8.       Future development

7. Practicalities 2 Procuring… Design Supply > Ownership??? Locate
Install
Operate
Market
Sponsor
What is being procured? How many separate contracts?
At least supply and operate – but who owns assets? What else do in-house?

8. Practicalities 3 The Specification: Functional vs Design
Distribution and availability
Access and access technology
Payment systems and customer charging structure
Security and maintenance
Energy sources and future-proofing

9. Practicalities 4 Location, Location, Location
Identifying demand or defined by other criteria?
Designated pre- or post- tender?
Highway land, other public land or private land?
Planning permission? Leases?
Scale, density and phasing

10. Practicalities 5 Business Models: Funding Components Grant funding
Partnerships
Operational cost modelling
Fare-box recovery
Fixed subsidies
Sponsorship or Advertising
Also timescales of how long subsidised, for example. Whether partnership agreements match timescales for contracts and for leases.
partnerships, inc implementation (Unis) and corporate support/ individual station sponsorship - Nextbike hiring business manager – who has business acumen

11. Practicalities 6 Delivery
Service Level Agreements – Key Performance Indicators
Reports: Monitoring & Marketing
Other involvement; e.g. charities
…also customer satisfaction/complaints, maintenance and redistribution

12. Becoming Successful
What steps can be taken to ensure that bike share is a successful service?
Original objectives
Financial sustainability
And…?
2 groups, 5 minutes
Success measured against objectives within business case
Success measured financially according to procurement/risk approach
What future steps to sustain success? – review of locations, expansion, relaunch events?

13. While groups report back 2 minutes each, 2 minutes summarise/conclude.

14. Antonia@Bikeplus. org. uk www. bikeplus. org. uk hannahbudnitz@gmail