1. Text Lead-Ins
When you have a quote in your SAR or Body Paragraph, make sure you give it a “contextual lead in.”

2. Text Lead-Ins
A “Contextual Lead In” means that you introduce the quote with information summarized from the text.

3. A “2” example
For example, in the text the author writes, “Hold on to your scalps.”

4. A “3” Example
The headline in the center of the Ansco ad reads, “Hold on to your scalps.”

5. A “4” Example
Exactly how should a reader respond to the tagline, “Hold on to your scalps!” at the center of the Ansco ad? That depends on the reader.

6. Another “4” example
What is intended and unintended message is behind the tagline, “Hold on to your scalps!” at the center of the Ansco ad?