1. Philp Industries Weekly Summary September 24th - September 30th
Cycle Force Group
Prepared on October 3rd 2017
Private and Confidential | Philp Industries

2. A Data-Driven Approach
ACTIVITY
AMAZON ORDERS
AMAZON SALES
FAST TRACK
AMS
CHARGEBACKS
CATEGORY PERFORMANCE
BRAND PERFORMANCE
INDIVIDUAL PRODUCT PERFORMANCE
Private and Confidential | Philp Industries

3. Activity Summary Ongoing Projects (Pending Vendor)
-Gravel King SK variation clarification
-Incremental Cost updates for rejected costs of Ventura ASINs
-Remaining MSDS reports for Hazmat ASINs
-Duplicate vendor SKUs for Exustar shoes (informed by CF this week 'it is political' and response will take a while)
Ongoing Projects (Pending Amazon)
-Detail page updates for Ventura bike locks
-Gravel King images uploaded
-Remaining Bombtrack variations
Ongoing Projects Pending RDP team
-all Parent ASIN data acquired to analyze (Awaiting Sam's assistance to decode category/subcategories)
Projects Completed this Week
-Klokov A+ Content complete/live
-Detail page updates for Ventura and PFIFF products
-UPCs updated for Ventura products
-Wald Keyword Test: Keyword replacement with Google Adwords produced positive outcome
-Several Bombtrack variations created
-Detail page updates and manual updates to CF wheelchair
Private and Confidential | Philp Industries

4. Catalog Maintenance Updates
Activity #
POs not accepted
Partial Case Purchase Orders
Missing Images
Unowned ASINs
Replen Codes Mismatched
ASINs Missing from Cost Spreadsheet
Vendor Code Missing from Cost Spreadsheet
UPCs Missing from Cost Spreadsheet
Model #s Missing from Cost Spreadsheet
Name Mismatches
UPC Mismatches
Brand Name Mismatches
Brand Code Mismatches
Mfg Model/Catalog # Mismatches
GL Mismatches
Category Mismatches
Subcategory Mismatches
ITK Mismatches
Mismatched Parent ASINs
Merging Submissions
Manufacturer Mismatches
Missing Product Detail
No maintenance this week
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5. Amazon Orders Amazon PO Dollars SKUs Ordered Confirmation Rate
Fulfillment Rate
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6. Amazon Sales Shipped COGS Shipped SKUs Average Sales Price
Inventory Weeks of Cover
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7. Fast Track Fast Track Replenishable Out of Stock
Non-Replenishable Out of Stock
Lost Buy Box
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8. AMS Sales Spend Average Cost of Sale Conversion Rate
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9. Chargebacks PO On-Time Accuracy Oversized Carton
PO - On-Time Non-Compliance
Prep - Bagging
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10. Category Activity Category
Shipped COGS September 24th - September 30th
Change over last week
9000 Cycling Bike Baskets
$9,648.86
$649.13
9000 Cycling Accessories
$6,493.41
$-1,497.01
9000 Cycling Tubes
$3,360.77
$189.09
9000 Cycling Mountain Bikes
$3,264.35
$680.09
9000 Cycling Balance Bikes
$3,232.79
$-3,206.57
9000 Cycling Tires
$3,178.91
$-1,314.31
9000 Cycling Trailers
$2,350.45
$-94.36
9000 Cycling Bike Small Parts
$2,233.04
$12.67
9000 Cycling Electric Bicycles
$1,776.99
$-1,564.95
9000 Cycling Handlebars- Stems- and Seatposts
$1,575.18
$175.00
9000 Cycling Unicycles
$1,534.81 $
9000 Cycling Drivetrain and Accessories
$1,479.17
$83.35
9000 Cycling Automobile Bike Racks
$1,427.25 $
9000 Cycling Folding Bikes
$1,406.00
$300.02
9000 Cycling Bike Parking Racks
$1,373.47
$321.97
Private and Confidential | Philp Industries

11. Brand Activity Brand Shipped COGS September 24th - September 30th
Change over last week
Wald (WALE8)
$9,417.44
$-1,848.75
Nantucket Bicycle Basket Co. (NANBD)
$4,065.11
$1,077.63
Steppenwolf (STFTT)
$3,393.98
$-56.00
Ventura (VENX7)
$2,929.81 $
M-Wave (MWAB7)
$2,488.46
$40.25
ByK (BYKA9)
$2,431.00
$-1,860.00
Panaracer (PANZK)
$2,271.38
$-1,077.30
Stop-A-Flat (STOXV)
$2,172.00
$368.00
Trail-Gator (TRAYJ)
$2,036.64
$55.28
Kenda (KENE8)
$1,850.17 $
Cycle Force (CYCAV)
$1,647.44
$363.87
Shimano (SHIAJ)
$1,604.78 $
Fun (FUNRS)
$1,534.81 $
Minoura (MINVD)
$1,532.16 $
Greenfield (GRESX)
$1,137.30
$-91.65
Private and Confidential | Philp Industries

12. Top Products Parent Products Individual Products Product Shipped COGS
Change over last week
Stop-A-Flat Puncture-proof, Thorn-resistant, No-flat Bicycle Tubes in 12/16... (B0127EGQZY)
$2,172.00
$368.00
Trail-Gator Child Bike Tow Bar (B074RLP1Y7)
$1,958.39
$-10.76
Nantucket Bike Basket Co. Classic Lightship Basket (B Q4)
$1,915.18
$267.70
Steppenwolf Transterra M.E2 Electric City Coummter Bicycle, 700c wheels, (B017P7KWH6)
$1,776.99
Steppenwolf Men's Tycoon Comp Full Suspension Mountain Bike, 27.5 inch whee... (B017P7LRQQ)
$1,616.99
Fun Unicycle (B06XSMXHWP)
$1,534.81 $
ByK E-250 Kid's Bike, 14 inch wheels, 6.5 inch frame, for Boys or Girls, fo... (B01275TAOC)
$1,071.00 $
Wald 582 Folding Rear Bicycle Basket (B06XVZGXYH)
$1,059.43 $
Klokov Olympic Weightlifting Bumper Plates (B0731YG1LC)
$949.75
$723.75
Wald 157 Giant Delivery Basket (B00D3SHH0C)
$901.33 $
Individual Products
Product
COGS
Change
Out of Stock
Wald 1216 Bicycle Training Wheels (12 to 16-Inch Wheels) (B000C128PM / W1216)
$2,582.00 $
0.18 %
Steppenwolf Transterra M.E2 Electric City Coummter Bicycle, 700c wheels, (B017361MF0 / SWE H-1)
$1,776.99
0.00 %
Steppenwolf Men's Tycoon Comp Full Suspension Mountain Bike, 27.5 inch whee... (B0173GC6QO / SWM )
$1,616.99
Nantucket Bike Basket Co Adult Classic Lightship Collection Stained Bicycle... (B004Y2LTKA / C/004/A)
$1,519.99
$96.63
0.20 %
Wald Bicycle Training Wheels (16 to 20-Inch Wheels, .75 and 1-Inch Fr... (B000C1YTCW / W10252)
$1,496.19
$-1,314.11
0.33 %
Trail-Gator Trailgator Bicycle Tow Bar (Red) (B000KAZUQY / )
$1,309.91
$-7.35
0.22 %
Fun Chrome 20-quot- Unicycle with Alloy Rim (B001NGD5HK / )
$1,025.81
$0.00
0.19 %
Wald 742 Training Wheels (16-26-Inch) (B00079WKSO / W742)
$959.07
$195.45
0.39 %
Ventura Universal Bicycle Carrier Rack (B001NGF6AY / )
$941.76 $
0.52 %
Cycle Force Handle Bar Mount Gun N' Bow Rack, Black (B00UIZK9CG / CF-002)
$919.14
$243.75
6.74 %
Private and Confidential | Philp Industries

13. Increasing Products Increasing Parent Products
Shipped COGS
Change over last week
Steppenwolf Transterra M.E2 Electric City Coummter Bicycle, 700c wheels, (B017P7KWH6)
$1,776.99
Steppenwolf Men's Tycoon Comp Full Suspension Mountain Bike, 27.5 inch whee... (B017P7LRQQ)
$1,616.99
Strida Folding Bicycle, five different styles, several colors available (B06XHNCB6Z)
$769.00
Klokov Olympic Weightlifting Bumper Plates (B0731YG1LC)
$949.75
$723.75
Viva Legato 7 Mixte Women's City Bike, 700c Wheels, 50 or 53cm Frame, Red (B00LGZO6D0)
$536.95
Stop-A-Flat Puncture-proof, Thorn-resistant, No-flat Bicycle Tubes in 12/16... (B0127EGQZY)
$2,172.00
$368.00
Polaris 600RR L.1 Hardtail MTB Bicycle (B01N3SRS95)
$290.00
Nantucket Bike Basket Co. Classic Lightship Basket (B Q4)
$1,915.18
$267.70
Head Mountain Bike (B06XTN7671)
$250.00
Polaris Wooly Bully Fat Tire Bicycle (B01N062VV3)
$245.00
Increasing Individual Products
Product
COGS
Change
Out of Stock
Steppenwolf Transterra M.E2 Electric City Coummter Bicycle, 700c wheels, (B017361MF0 / SWE H-1)
$1,776.99
0.00 %
Steppenwolf Men's Tycoon Comp Full Suspension Mountain Bike, 27.5 inch whee... (B0173GC6QO / SWM )
$1,616.99
Strida EVO folding bicycle, internal 3 speed hub, folds to 45x20x9-quot-, Brushe... (B01LYOASF5 / ST MI)
$769.00
95.70 %
ByK E-250 Kid's Bike, 14 Inch Wheels, 6.5 Inch Frame, for Boys and Girls, O... (B01EJY9S1O / BY JV)
$600.00
49.94 %
Viva Legato 7 Mixte City Bike, 700c Wheels, 50 cm Frame, Women's Bike, Red,... (B00K8T2BV4 / VIV-002-4A)
$536.95
41.08 %
ByK E-350 Kid's Bike, 18 inch Wheels, 8.5 inch Frame, for Boys and Girls, R... (B00Y0PODIG / BY JV)
$495.00
66.54 %
Klokov 25 kg Olympic Weightlifting Bumper Plate (Single) (B071KDCMJY / 0102-PASM-2505)
$420.00
Klokov 10kg Olympic Weightlifting Bumper Plates (Pair) (B071KDCMSB / 0102-PASM-1005)
$303.75
Polaris 600RR L.1 Mountain Bike, 26 inch Wheels, 18.5 inch Frame, Women's B... (B00S2FX0SY / PO MT)
$290.00
4.00 %
Hollandia Royal Dutch Bicycle, Single Speed, 700c X 22 inch, Blue (B013UBTG0A / HL04C-22)
5.01 %
Private and Confidential | Philp Industries

14. Decreasing Products Decreasing Parent Products
Shipped COGS
Change over last week
Steppenwolf Tundra LTD Hardtail Mountain Bike, 27.5 or 29 inch wheels, (B018NXSMWS)
$0.00
$-1,233.99
ByK E-350 Kid's Bike, 18 inch wheels, 8.5 inch frame, for Boys and Girls, f... (B01F26XMEC)
$660.00 $
Bombtrack Needle 700C Track Bicycle (B01N6K4GSR) $
Lombardo Monza 2.0 C 700C Road Bicycle (B00PUDURBY) $
ByK E-450 Kid's Bike, 20 in wheels, 10 inch frame, four Boys and Girls, Blu... (B01F26XR5G)
$700.00 $
Hollandia Opa 28 Dutch Cruiser Bicycle (B01N3SN5VU)
$350.00 $
Mantis Tri-Rad Folding Adult Tricycle (B01NAJ1OC8)
$462.00 $
Mantis X20 Drift Trike (B01MFFXEG3) $
Wald 582 Folding Rear Bicycle Basket (B06XVZGXYH)
$1,059.43 $
Overade Plixi Foldable Bicycle Helmet (S/M cm) (B01MQ5L85J)
$630.16 $
Decreasing Individual Products
Product
COGS
Change
Out of Stock
Steppenwolf Men's Haller E2 CDX Electric Bicycle, Shadow Matte Black, 23 in... (B D0 / SWE H-1)
$0.00
$-2,215.99
2.39 %
Wald Bicycle Training Wheels (16 to 20-Inch Wheels, .75 and 1-Inch Fr... (B000C1YTCW / W10252)
$1,496.19
$-1,314.11
0.33 %
Steppenwolf Tundra LTD Hardtail Mountain Bike, 29 inch wheels, 20 inch fram... (B017362B3C / SWM )
$-1,233.99
0.00 %
Joulvert Stealth Folding Electric Bicycle, 20 inch wheels, Black (B01N2RLTWB / JT00A-20)
$-1,125.95
63.02 %
PFIFF Classic Adult Tricycle, 24 inch wheels, Dark Blue (B00V6IZZBE / PF NA)
$-1,043.00
42.57 %
ByK E-250 Kid's Bike, 14 inch Wheels, 6.5 inch Frame, Boys' Bike, Blue (B00Y0PNUBM / BY JV)
$157.00 $ %
Bombtrack Needle 700C Track Bicycle, Grey, Large (B01LBM9DZI / ) $
39.73 %
Lombardo Monza 2.0C Road Bike, 700c Wheels, Men's Bike, Anthracite/Yellow, ... (B00NYR2L5S / CL28M2.0C-470) $
35.98 %
ByK E-450 Kid's Bike, 20 inch Wheels, 10 inch Frame, for Boys and Girls, Li... (B00Y0POCZA / BY JV)
$175.00 $
72.40 %
ByK E-350 Kid's Bike, 18 inch Wheels, 8.5 inch Frame, for Boys and Girls, B... (B00Y0PNWII / BY JV) $
99.91 %
Private and Confidential | Philp Industries

15. Appendix
Private and Confidential | Philp Industries

16. Services Review Using a Data-Driven Strategy
Catalog Data Quality
Compare Amazon data sources and purchase orders to identify and set up missing catalog items
Continuously compare replenishment codes to all available data sources to maintain fidelity
Create new listings for missing items and set up new products in advance of line changes
Scrape Amazon content to detect and correct changes in variations or suppressed products
Detect and consolidate duplicate listings
Forecasting
Provide digestible format of Amazon forecasts and supplementary planning recommendations
Analyze historical recommendations for accuracy and improve forward forecast
Operations
Monitor fulfillment to proactively spot data issues
Update catalog data to ease fulfillment problems
Educate your team on fulfillment practices to improve fulfillment rates
International Expansion: Sell on Amazon Globally
Promotions/Marketing
Update Amazon content to improve search relevance and conversion to sale
Execute comprehensive marketing strategy across Amazon promotional tools
“Own” critical keywords in search results
Add premium content to qualified listings
Monitor and update targeting, balance of promotions to maximize ROI
Profitability
Negotiate with Amazon on COOP terms
Improve Amazon pricing strategy over time
Analyze metrics to find opportunities for margin improvement or increase sales volume through margin reduction
Monitoring
Continuously compare Amazon data to consolidated vendor “Reference Data”
Correct data issues on a weekly basis
Analyze key metrics to provide high-level feedback
Flexibility: What does your company need?
Private and Confidential | Philp Industries

17. Contacts Dan Philp Sage King Managing Partner dan@philpindustries.com
Sage King
Vendor Support
Private and Confidential | Philp Industries