1. Philp Industries Weekly Summary September 24th - September 30th
Cycle Force Group (CA)
Prepared on October 3rd 2017
Private and Confidential | Philp Industries

2. A Data-Driven Approach
ACTIVITY
AMAZON ORDERS
AMAZON SALES
FAST TRACK
AMS
CHARGEBACKS
CATEGORY PERFORMANCE
BRAND PERFORMANCE
INDIVIDUAL PRODUCT PERFORMANCE
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3. Activity Summary Ongoing Projects (Pending Vendor)
-Gravel King SK variation clarification
-Incremental Cost updates for rejected costs of Ventura ASINs
-Remaining MSDS reports for Hazmat ASINs
-Duplicate vendor SKUs for Exustar shoes (informed by CF this week 'it is political' and response will take a while)
Ongoing Projects Pending RDP team
-all Parent ASIN data acquired to analyze (Awaiting Sam's assistance to decode category/subcategories)
Ongoing Projects (Pending Amazon)
-Detail page updates for Ventura bike locks
-Gravel King images uploaded
-Detail page updates and manual updates to CF wheelchair
Projects Completed this Week
-Klokov A+ Content complete/live
-Detail page updates for Ventura and PFIFF products
-UPCs updated for Ventura products
-Wald Keyword Test: Keyword replacement with Google Adwords produced positive outcome
-Several Bombtrack variations created
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4. Catalog Maintenance Updates
Activity #
POs not accepted
Partial Case Purchase Orders
Missing Images
Unowned ASINs
Replen Codes Mismatched
ASINs Missing from Cost Spreadsheet
Vendor Code Missing from Cost Spreadsheet
UPCs Missing from Cost Spreadsheet
Model #s Missing from Cost Spreadsheet
Name Mismatches
UPC Mismatches
Brand Name Mismatches
Brand Code Mismatches
Mfg Model/Catalog # Mismatches
GL Mismatches
Category Mismatches
Subcategory Mismatches
ITK Mismatches
Mismatched Parent ASINs
Merging Submissions
Manufacturer Mismatches
Missing Product Detail
No maintenance this week
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5. Amazon Orders Amazon PO Dollars SKUs Ordered Confirmation Rate
Fulfillment Rate
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6. Amazon Sales Shipped COGS Shipped SKUs Average Sales Price
Inventory Weeks of Cover
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7. Fast Track Fast Track Replenishable Out of Stock
Non-Replenishable Out of Stock
Lost Buy Box
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8. AMS Sales Spend Average Cost of Sale Conversion Rate
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9. Chargebacks
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10. Category Activity Category
Shipped COGS September 24th - September 30th
Change over last week
9000 Cycling Balance Bikes
$1,335.54
$1,201.67
1000 Exercise -amp- Fitness Weights
$572.33
$45.84
9000 Cycling Cruiser Bikes
$241.77
$-60.39
9000 Cycling Bike Baskets
$194.39
$-24.00
9000 Cycling Bike Cleaners and Lubes
$177.68
$-33.45
9000 Cycling Trailers
$141.62 $
9000 Cycling Other Bikes
$124.10
9000 Cycling Wheels
$112.81
9000 Cycling Comfort Bikes
$110.75
9000 Cycling Fenders
$91.96
$0.33
9000 Cycling Unicycles
$68.27
$-1.25
9000 Cycling Chest -amp- Body Protective Gear
$56.57
$-16.67
9000 Cycling Tires
$52.80 $
9000 Cycling Helmets
$42.77
$-69.49
9000 Cycling Panniers and Bags
$32.80
$4.71
Private and Confidential | Philp Industries

11. Brand Activity Brand Shipped COGS September 24th - September 30th
Change over last week
ByK (BYKA2)
$629.49
Klokov (KLOK2)
$572.33
$45.84
Mantis (MANTV)
$321.45
$132.94
Mercedes Benz (MERZC)
$287.31
CFG (CFGA2)
$241.77
$128.12
Kawasaki (KAWA6)
$227.95
$155.12
Nantucket Bicycle Basket (NANT2)
$194.39
$-24.00
Armor All (ARMQP)
$177.68
$-25.86
Trail-Gator (TRAUP)
$148.36
$-8.43
VUEL2
$112.81
Ventura (VENUP)
$92.25
$-43.30
Fun (FUNA3)
$75.02
$5.50
Mighty (MIGI8)
$74.44
$3.80
M-Wave (MWAV2)
$68.39
$-65.53
Polaris (POLHU)
$60.30 $
Private and Confidential | Philp Industries

12. Top Products Parent Products Individual Products Product Shipped COGS
Change over last week
Klokov Olympic Weightlifting Bumper Plates (B072XR6LLJ)
$572.33
$45.84
ByK E-450 Kids Bike, 20 in wheels, 10 inch frame, four Boys and Girls, Blue... (B01N46GMXA)
$434.56
Mercedes Benz GLK 3 Powered Ride Car, 12V (B06XNRR53T)
$287.31
Armor All Bike Care Products (B06XY6BH1V)
$177.68
$-25.86
Trail-Gator Trailgator Bicycle Tow Bar (B06Y65D18C)
$141.62
$0.00
Cycle Force Women's Stylish Cruiser, 26 x 15.5 inch/One Size (B072HF2TFR)
$129.07
Cycle Force Women's Vintage Cruiser, 26x15.5 inch/One Size (B SF)
$112.70
$-0.95
Fun Unicycle (B06XTT5Q25)
$68.27
$-1.25
Nantucket Bike Basket Co. Cisco Madaket Creel Basket with Lid (B074JKWB6R)
$60.57
Exustar E-SM354A MTB Shoe (B00H2AJ5AM)
$56.57
Individual Products
Product
COGS
Change
Out of Stock
Klokov 30 kg Olympic Weightlifting Bumper Plate (Single) (B072N6Q8QG / 0102-PASM-3005)
$440.70
0.00 %
ByK E-450 Kid's Bike, 20 inch Wheels, 10 inch Frame, for Boys and Girls, Bl... (B00Y0POMCS / BY JV)
$434.56
95.63 %
Mercedes-Benz GLK 300 Electric Ride-on Car, White (B017YPAX32 / MB001)
$287.31 %
ByK E-250 Kid's Bike, 14 inch Wheels, 6.5 inch Frame, Boys' Bike, Blue (B00Y0PNUBM / BY JV)
$194.93
98.96 %
Trail-Gator Trailgator Bicycle Tow Bar (Red) (B000KAZUQY / )
$141.62
$0.00
Mantis Zero Full Suspension Kid's Bike, 20 inch Wheels, 15 inch Frame, Boy'... (B00BNRLSKK / 65620)
$138.99
6.29 %
Klokov 10kg Olympic Weightlifting Bumper Plates (Pair) (B071KDCMSB / 0102-PASM-1005)
$131.63 $
47.49 %
CFG Women's Stylish Cruiser, 26-quot-, White (B06ZZM1YVX / BKW-9906B)
$129.07
40.41 %
Armor All Bike All-Purpose Lubricant (B00YC5B9BI / AA05)
$127.68
$-5.32
12.19 %
Mantis X20 Drift Tricycle, 20 inch front wheel, drift rear Wheels, for Boys... (B00MFTCQSS / MA JV)
$124.10
94.65 %
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13. Increasing Products Increasing Parent Products
Shipped COGS
Change over last week
ByK E-450 Kids Bike, 20 in wheels, 10 inch frame, four Boys and Girls, Blue... (B01N46GMXA)
$434.56
Mercedes Benz GLK 3 Powered Ride Car, 12V (B06XNRR53T)
$287.31
Cycle Force Women's Stylish Cruiser, 26 x 15.5 inch/One Size (B072HF2TFR)
$129.07
Nantucket Bike Basket Co. Cisco Madaket Creel Basket with Lid (B074JKWB6R)
$60.57
Exustar E-SM354A MTB Shoe (B00H2AJ5AM)
$56.57
Nantucket Bicycle Basket Lightship, Child Classic/Tapered (B00YGHFN1O)
$55.48
Klokov Olympic Weightlifting Bumper Plates (B072XR6LLJ)
$572.33
$45.84
Piranha Classic Spoke Trike (B00ESYRP8O)
$43.89
Ventura Children's Cycling Helmet (B06XQYTX2P)
$42.77
M-Wave Alloy BMX Pedal, 1/2 Inch (Pack of 2) (B001V57ZMO)
$10.42
Increasing Individual Products
Product
COGS
Change
Out of Stock
Klokov 30 kg Olympic Weightlifting Bumper Plate (Single) (B072N6Q8QG / 0102-PASM-3005)
$440.70
0.00 %
ByK E-450 Kid's Bike, 20 inch Wheels, 10 inch Frame, for Boys and Girls, Bl... (B00Y0POMCS / BY JV)
$434.56
95.63 %
Mercedes-Benz GLK 300 Electric Ride-on Car, White (B017YPAX32 / MB001)
$287.31 %
ByK E-250 Kid's Bike, 14 inch Wheels, 6.5 inch Frame, Boys' Bike, Blue (B00Y0PNUBM / BY JV)
$194.93
98.96 %
Mantis Zero Full Suspension Kid's Bike, 20 inch Wheels, 15 inch Frame, Boy'... (B00BNRLSKK / 65620)
$138.99
6.29 %
CFG Women's Stylish Cruiser, 26-quot-, White (B06ZZM1YVX / BKW-9906B)
$129.07
40.41 %
Mantis X20 Drift Tricycle, 20 inch front wheel, drift rear Wheels, for Boys... (B00MFTCQSS / MA JV)
$124.10
94.65 %
Kawasaki Kid's Bike, 20 inch Wheels, 12 inch Frame, Girl's Bike, Grey (B000CDR652 / 74520)
$117.20
Vuelta ZeroLite Road Comp Wheel Set, 700C, Black (B0081UW9VO / )
$112.81
0.55 %
CFG Women's Vintage Cruiser, 26-quot-, Red (B071CK3F5N / BKW-9902A)
$112.70
0.06 %
Private and Confidential | Philp Industries

14. Decreasing Products Decreasing Parent Products
Shipped COGS
Change over last week
Head Road Bike (B06XT5BR6V)
$0.00 $
Exustar E-SR403 Road Shoe (B00ZRTH692)
$-73.24
Kenda K-193 Kwest Commuter Wire Bead SRC/PRC Bike Tire (B00H2AJZTI)
$52.80
$-52.62
Nantucket Bicycle Basket Surfside Children's Mesh Basket (B00YGHFTCM)
$25.72
$-40.03
Nantucket Bike Basket Company Gull Collection (Child-Size Oval/ 10.5 x 8 x ... (B0068LVAZ4)
$-27.26
Armor All Bike Care Products (B06XY6BH1V)
$177.68
$-25.86
ExOfficio Men's Bugsaway Halo Check Long Sleeve Loden (B01N2X4ZQ6)
$-25.34
Kenda Fat Tube In Schrader Valve (B01M2A2MSA)
$-22.38
Ventura 9 Speed 13/32 Teeth Freewheel (B01N51M0SK)
$-20.50
Ventura Children's Bike Gloves (B01I2PP5TU)
$8.92
$-13.74
Decreasing Individual Products
Product
COGS
Change
Out of Stock
Head Accel NXL Road Bicycle, 700c wheels, 47 cm frame, Women's Bike, Black/... (B00MIIZEWG / HE RD)
$0.00 $
0.00 %
Klokov 10kg Olympic Weightlifting Bumper Plates (Pair) (B071KDCMSB / 0102-PASM-1005)
$131.63 $
47.49 %
Polaris Wooly Bully Fat Tire Bike, 26X4 inch Wheels, 18.5 inch Frame, Unise... (B00LMINI3K / PO MT) $
48.15 %
Cycle Force C12 Single Child 2-In-1 Bicycle Trailer -amp- Jogger (B07194MHQF / CF-BT514) $
Mantis Dahlia Cruiser Bike, 26 inch Wheels, 18 inch Frame, Women's Bike, Wh... (B00O6008RK / MA CR) $
CFG Women's Vintage Cruiser, 26-quot-, Purple (B06ZYR2X88 / BKW-9902B) $
Overade Plixi Foldable Bicycle Helmet, White, cm (B00TA4TF6M / )
$-97.80
91.15 %
Exustar E-SR403 Road Shoe, White, Size 42 (B00Y26OZJA / E-SR403-42)
$-73.24 %
Kawasaki Monocoque Kid's Bike, 12 inch Wheels, 8 inch Frame, Girl's Bike, B... (B000FGHZPC / 73312)
$-72.83
Kenda Juggernaut Pro DTC 26x4.0 Folding Fat Tire (B01KAAO27Q / KE212006)
$-59.15
Private and Confidential | Philp Industries

15. Appendix
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16. Services Review Using a Data-Driven Strategy
Catalog Data Quality
Compare Amazon data sources and purchase orders to identify and set up missing catalog items
Continuously compare replenishment codes to all available data sources to maintain fidelity
Create new listings for missing items and set up new products in advance of line changes
Scrape Amazon content to detect and correct changes in variations or suppressed products
Detect and consolidate duplicate listings
Forecasting
Provide digestible format of Amazon forecasts and supplementary planning recommendations
Analyze historical recommendations for accuracy and improve forward forecast
Operations
Monitor fulfillment to proactively spot data issues
Update catalog data to ease fulfillment problems
Educate your team on fulfillment practices to improve fulfillment rates
International Expansion: Sell on Amazon Globally
Promotions/Marketing
Update Amazon content to improve search relevance and conversion to sale
Execute comprehensive marketing strategy across Amazon promotional tools
“Own” critical keywords in search results
Add premium content to qualified listings
Monitor and update targeting, balance of promotions to maximize ROI
Profitability
Negotiate with Amazon on COOP terms
Improve Amazon pricing strategy over time
Analyze metrics to find opportunities for margin improvement or increase sales volume through margin reduction
Monitoring
Continuously compare Amazon data to consolidated vendor “Reference Data”
Correct data issues on a weekly basis
Analyze key metrics to provide high-level feedback
Flexibility: What does your company need?
Private and Confidential | Philp Industries

17. Contacts Dan Philp Sage King Managing Partner dan@philpindustries.com
Sage King
Vendor Support
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