1. Content
Marketing

2. Content Marketing
“Content marketing is a marketing program that centers on creating, publishing, and distributing content for your target audience -- usually online -- the goal of which is to attract new customers.” Corey Wainwright of Hubspot

3. Content Marketing Cost effect Salesman 24/7 Ongoing Results
Pro
Con
Cost effect
Salesman 24/7
Ongoing Results
Does not “require” special tools/software
Increases Search Engine Ranking
Increases subscribers
Man Power heavy
Results not instant

4. Process of Content Marketing
Create Content: Written & Visual
Short Content & Long Content
Optimize Content and keywords for SEO (search engine optimization)
Manage Social Media: promote published content

5. Goal: To be located by Consumers (Attract)
Metrics to track
Leads: phone calls, s, etc.
Subscribers: blog or list
Awareness: Impressions or reach