1. Microsoft 2016
7/20/2018 6:18 PM
BRK2059
Increase app engagement and revenue with the Windows Store and Dev Center
Adrian Maziak
Principal Program Manager
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

2. 7/20/2018 6:18 PM
The Store exists to connect the great creations of Developers with users who will enjoy them
The ecosystem is growing quickly, bringing more opportunity to developers
Today we will show you many new capabilities to help Developers be more successful
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

3. Your success equals our success
400M+
Windows 10 devices
Growing installed base
Millions Daily Acquiring Users
ecosystem growth
Increasing revenue and usage
Active user engagement
Billions of downloads
Hundreds of Thousands apps
Amazing new
apps and games

4. The ecosystem is growing
Desktop & Mobile
Cortana
Xbox & Xbox Live
IoT
HoloLens
Skype
Edge
Centennial & Bridges
Dev Center
& Store
Surface Hub
Music & Video

5. Windows Store for Business
Extend your reach to organizations
Access to business and education users
Acquire free and paid apps in bulk
Designed for organizations
Multiple ways to distribute apps
Support for imaging and offline usage
One place, same tools
Apps are submitted via Windows Dev Center
Submit custom LOB apps directly to an organization

6. Growth supported by unified experiences
Dev Center
& Store

7. Improvements for Developers Demos
7/20/2018 6:18 PM
Improvements for Developers Demos
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

8. Get onboard is easier Common developer profile
7/20/2018 6:18 PM
Get onboard is easier
Join
Build
Publish
Validate
Discover
Engage
Analyze
Experiment
Grow
Common developer profile
Creating one developer relationship with Microsoft
Easy to join more programs, more opportunity
Single and multi-user accounts
Continued support for the single user accounts
Added support for multi-user and fixed roles last year
Advanced app level management and custom roles in flight now
Unified Developer Dashboard
Accounts, products, configuration, management, analytics, experimentation and payouts in one place
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

9. Building your app Store SDK Monetization
7/20/2018 6:18 PM
Building your app
Join
Build
Publish
Validate
Discover
Engage
Analyze
Experiment
Grow
Store SDK
Power your app from the Store SDKs
Supporting purchase, advertising, analytics, experimentation and feedback
Monetization
Target devices: desktops, tablets, phones, Xboxs, HoloLens….
Acquisition: app, add-on and DLC
Advertising: with Microsoft and/or 3rd parties
Analytics: custom events
Experimentation: A/B testing variables
Feedback: link into the Microsoft service
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

10. Publishing in the Store
7/20/2018 6:18 PM
Publishing in the Store
Join
Build
Publish
Validate
Discover
Engage
Analyze
Experiment
Grow
Publishing streamlined
Publish usability improvements and bulk upload of IAPs
Submission API
New capabilities
Pre-order, bundles, conditional pricing, IARC, support for larger packages
In-app subscriptions, discounts, and managed consumables
Product pages for add-ons and rolling release support
LOB app publishing direct to organization
For those with advanced needs
Pre-download, season passes and DLC
Content isolation and packages encryption
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

11. Empowering public testing
7/20/2018 6:18 PM
Empowering public testing
Join
Build
Publish
Validate
Discover
Engage
Analyze
Experiment
Grow
Package flighting
Flight app updates to specific groups
Identified individuals, groups or gradual rollout
Beta groups coming
Invite a broad population
Individuals can opt/in or opt/out at will
Developer determined total group size
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

12. Discovering great apps
7/20/2018 6:18 PM
Discovering great apps
Join
Build
Publish
Validate
Discover
Engage
Analyze
Experiment
Grow
Things a Developer can do
Starts with building great apps
Informative title with a description highlighting unique value
Use advanced publishing features: pre-order, sale pricing, conditional pricing, etc.
Promote your app via App Install Ads, campaigns and social interaction
The Store is merchandising
Showcasing apps for free in places like Edge, MSN and the Store
Editorial and algorithmic promotion based on quality, popularity, and descriptions
Apps also discoverable via direct link, browse, or exact title / keyword search
Multi product/device search results
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

13. New App Feedback with Reviews
7/20/2018 6:18 PM
New App Feedback with Reviews
Join
Build
Publish
Validate
Discover
Engage
Analyze
Experiment
Grow
Ratings and Reviews
Respond to reviews, private and public
Device and version specific R&Rs shown in the Storefronts
Public view excludes R&Rs from flighted OS builds and apps
App Feedback system
Deeper connection with customers without affecting your Store ratings
Increase your level of discussion with customers on flights
Enables a feedback link within your app using the Store SDK
View and respond to feedback within Dev Center
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

14. Extending Analytics Dashboard Analytics New Analytics API
7/20/2018 6:18 PM
Extending Analytics
Join
Build
Publish
Validate
Discover
Engage
Analyze
Experiment
Grow
Dashboard Analytics
Continued improvement to breadth of data and new filters
Reduced latency and increased completeness
Continued availability of exporting as a file
New Analytics API
API now publically available for your Dev Center analytics data
Includes: Acquisitions, Ratings, Reviews and Health
Coming soon: Crash Reports, Payouts, Ad Performance and more
Enables extensions
Available as the Dev Center content pack for PowerBI
Open for third party integration
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

15. Experimentation Segmentation Targeting A/B Testing
7/20/2018 6:18 PM
Experimentation
Join
Build
Publish
Validate
Discover
Engage
Analyze
Experiment
Grow
Segmentation
Use Segment Builder to learn about your user base
Apply standard templates or create your own segments
Targeting
Communicate directly to a specific segment of your user base
Through notifications and within your app
Make targeted offers
A/B Testing
Conduct A/B testing within your app
Controlled via Dev Center without the need to republish
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

16. Connecting with Developers
7/20/2018 6:18 PM
Connecting with Developers
Join
Build
Publish
Validate
Discover
Engage
Analyze
Experiment
Grow
Notifications and Suggestion
Notification glean tells you what is important to you
Suggestions are targeted to relevant developers
Feedback and Surveys
The Feedback button and surveys are being used and impacting the site
New Dev Center Insider Program
Dev Center UWP App
Universal App that runs on all Windows devices
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

17. Microsoft Build 2016
7/20/2018 6:18 PM
Key Take-Aways
The Store is working with developers to grow the ecosystem
Give Feedback, Join the Developer Insider Program
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

18. Windows 10 developer breakout sessions
Monday
Code
Title
Time
Room
Speaker(s)
BRK2056
Develop for the Universal Windows Platform on Windows 10: What's New
2:15 PM
A302
Andy Wigley
Tuesday
Code
Title
Time
Room
Speaker(s)
BRK2133
Expand Windows Hello Family to companion devices and browser
9:00 AM
C202 - C204
Anoosh Saboori
BRK2206
Bring your existing code to the Universal Windows Platform on Windows 10
A302
Michael Crump
BRK2057
Bring existing desktop apps to the Universal Windows Platform (Project Centennial)
12:30 PM
A315 - A316
Rajen Kishna, Ken Hilker
BRK2066
Bring existing web apps to Windows 10 with Hosted Web Apps
2:15 PM
B207 - B208
Kiril Seksenov

19. Windows 10 developer breakout sessions
Wednesday
Code
Title
Time
Room
Speaker(s)
BRK2059
Increase app engagement and revenue with the Windows Store and Dev Center
9:00 AM
A313 - A314
Adrian Maziak
BRK1042
Run Bash scripts from Windows 10
10:15 AM
A305
Telmo Sampaio
BRK2058
Design a great user experience for Universal Windows Platform apps
12:30 PM
A402 - A403
Andy Wigley, Ken Rosen
BRK2126
Develop and support apps in Windows as a Service
3:15 PM
Rama Shastri

20. Windows 10 developer breakout sessions
Thursday
Code
Title
Time
Room
Speaker(s)
BRK2061
Architect your Windows apps to work together, moving away from monolithic apps
9:00 AM
B302 - B303
Andy Wigley
BRK2063
Secure Windows apps and Microsoft Edge websites with Windows Hello
10:45 AM
A302
Anoosh Saboori
BRK3238
Dive deeper into Windows Store for Business
12:30 PM
Thomas Murphy Ballroom 1
Jan Kalis, Matt Kotler
BRK2064
Keep work and personal data separate and secure using Windows Information Protection in Windows apps
2:15 PM
A313 - A314
Derek Adam
BRK2062
Optimize Windows apps across screens with Continuum for phone
4:00 PM
A402 - A403
Rouella Mendonca

21. Windows 10 developer breakout sessions
Friday
Code
Title
Time
Room
Speaker(s)
BRK2060
Use Windows Pen and Ink to build more engaging enterprise apps
9:00 AM
B308 - B309
Jerry Nixon
BRK2065
Build and distribute enterprise apps with the Windows Store for Business
12:30 PM
A315 - A316
Jan Kalis, Kyle Marsh, John Vintzel

22. Windows 10 theater sessions (Theater 5)
Code
Title
Time
Speaker
THR1013
Simplify app discovery and distribution with Windows Store for Business
9/26 1:00 PM
Jan Kalis
THR2115
Reach customers on Windows 10 with your existing solutions
9/26 12:30 PM 9/27 12:05 PM
9/29 10:20 AM
Ethel Garcia Simon Matachana
THR2114
Bring your iOS apps to Windows
9/27 2:10 PM
Zakir Tyebjee
THR2112
Build great app experiences with the Universal Windows Platform on Windows 10
9/27 2:50 PM
9/28 10:20 AM
9/29 2:10 PM
Andy Wigley, Michael Crump
THR1016
Manage internal LOB apps with Windows Store for Business
9/29 11:05 AM

23. Let’s chat Come talk to us in the Microsoft Showcase area
I’ll be there right after this session
Continue the conversation and get resources at

24. Please evaluate this session
7/20/2018 6:18 PM
Please evaluate this session
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© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

25. 7/20/2018 6:18 PM
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.