1. The LOM Cheer (Levels of Measurement)
Nominal
Ordinal
Interval
Ratio
© Tina Maschi 2017

2. LEVELS OF MEASUREMENT CHEER
Verse-Nominal, Ordinal, Interval Ratio
Nominal-Exclusive and Exhaustive
Ordinal-Rank Ordered
Interval-Equal Spacing
Ratio-A True Zero
Chorus: Oooh! The levels of measurement(2x)
Nominal-What is your gender?
Ordinal-How strongly do you agree with me?
Interval-How long has this being going on?
Ratio-Now what is your real age?
Bridge:
Give me an L (L)/Give me an O (O)/Give me an M (M)
What’s that spell? (Level of Measurement) (3x)
Nominal-The Absence of Presence of
Ordinal-Severity and Intensity
Interval-Is Duuuurrraattttiiooonnn
Ratio-is the Frequency, Frequency, Frequency…
Chorus and Bridge
© Tina Maschi 2017

3. Mutually Exclusive & Exhaustive
LEVELS OF MEASUREMENT
Picture
It!
Level
Mutually Exclusive & Exhaustive
Fixed Order
Equal
Spacing
True
Zero Point
Feature
Example
Nominal  X
Presence or absence of
Gender, Race, Problem
Ordinal 
Severity, Intensity, Magnitude
Likert or Self Anchored Depression Scale
Interval 
Duration
Length of Symptom of Problem
Ratio 
Frequency
Age,
# Times Symptom, Problem Occurred