1. Overview of Epistematica and Semantic Technologies
TONES IAT Meeting - Edinburgh, 27 may 2006
Overview of Epistematica and
Semantic Technologies
Overview of Epistematica and Semantic Technologies –
Maurizio Iacovella

2. Overview of Epistematica and Semantic Technologies
TONES IAT Meeting - Edinburgh, 27 may 2006
Overview of Epistematica and
Semantic Technologies
Who is Epistematica
Epistematica is a new company birth at the end of 2005 with the intend of:
Explore the application of new technologies in the field of Information and Interaction Technologies
Grab attention on semantic representation of knowledge and automatic reasoning
Give impulse to the research and technologies transfers
Our area of interest are
Automatic reasoning
Description Logics
Ontologies
Integration between text and data analysis 2

3. What Epistematica is doing
TONES IAT Meeting - Edinburgh, 27 may 2006
Overview of Epistematica and
Semantic Technologies
What Epistematica is doing
Propose events to increase interest on semantic technologies
Studying tools and systems
Searching new fields of application
Propose introduction of semantic technologies in pre-existent systems
Training
Course on writing and managing ontologies with Protégé and Racer-Pro starting next 19th June
Epistematica.org
Value Cycle Grants 3

4. Products under attention
TONES IAT Meeting - Edinburgh, 27 may 2006
Overview of Epistematica and
Semantic Technologies
Products under attention
Protégé (Stanford University)
An ontology editor with a well designed user interface and interesting feature
Interface with reasoners
Easy extensible with plug-in
Racer-Pro (Racer Systems)
Good commercial reasoner, ready to use
Quonto (University of Rome “La Sapienza”)
The key for integration of large amount of data
SWAPit (FIT)
Appealing tool for integrating both data and text analysis and ontology view 4

5. Main area where applying semantic technologies
TONES IAT Meeting - Edinburgh, 27 may 2006
Overview of Epistematica and
Semantic Technologies
Main area where applying semantic technologies
Ontology based navigation
Web entry point with an user-ontology schema
Few click to link the user to the right web-site, with the right query to have the desired information, without care about who holds the information and how access to it
Easy data integration
Keeping logic out of programs
Deal with incomplete data and hidden information
Give powerful information where traditional SQL query fails 5

6. The Direct Marketing Problem (1/2)
TONES IAT Meeting - Edinburgh, 27 may 2006
Overview of Epistematica and
Semantic Technologies
The Direct Marketing Problem (1/2)
Manage large amount of customer data, but:
Incomplete
Inaccurate
Coming from different sources
To plan advertisings
Direct mail
Phone calls
Interactive media (Digital TV, SMS, Internet)
Traditional media (radio, tv, poster)
Press 6

7. The Direct Marketing Problem (2/2)
TONES IAT Meeting - Edinburgh, 27 may 2006
Overview of Epistematica and
Semantic Technologies
The Direct Marketing Problem (2/2)
Then manage several different feedback
Orders
Information requests
Remonstrations
Other
from different media
Fax
Phone
Mail (traditional and )
Finally take knowledge from this feedbacks to guide further advertising plans 7

8. My consideration about the Part 1 of the meeting
TONES IAT Meeting - Edinburgh, 27 may 2006
Overview of Epistematica and
Semantic Technologies
My consideration about the Part 1 of the meeting
General impressions about the project
Reading the deliverables and listening at the presentations, I feel a very useful work, go in on!
Some indications about the presented work
On ontology design
We can’t be aware of bottom-up approach
The actual way is going bottom-up to set the high-level concept, then goes top-down from this concept refining the ontologiy, then repeat this steps
On dealing with large amount of data
I suggest to look at an intermediate way from the less of expressivity of a DL-lite approach and optimizing data access over a more expressive DL 8

9. Thank you for your attention
TONES IAT Meeting - Edinburgh, 27 may 2006
Overview of Epistematica and
Semantic Technologies
Thank you for your attention
Maurizio Iacovella 9