1. Chapter Two Cross-Cultural Business

2. Explain culture and the need for cultural knowledge.
Learning Objectives
Explain culture and the need for cultural knowledge.
Cultural importance of values and behavior.
The role of social structure and education in culture.
How the major world religions can influence business.
Explain the importance of personal communication to international business.
Describe how firms and culture interact in the global workplace.
This chapter introduces the important role of culture in international business. We explore the main elements of culture and how they affect business policies and practices. We learn about different frameworks for studying cultures and how they apply to international business.