1. Viewing Trends Overview
April 2017
Viewing Trends Overview

2. Total Viewing April 2017
Irish adults aged 15+ watched TV for an average of 3 hours and 10 minutes each day in April 2017
89% (2hrs 50mins) of this viewing was live with the other 11% (20 min per day) time shifted.
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

3. Average Minutes Viewed Daily
April 2017
Housekeepers with Children watched 2 hours 56 min of TV every day in April 2017
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

4. TV Viewing Live v Time shift Year on Year
April 2017 V’s April 2016
Live
Time-Shift
PVR Ownership
Jul %
Jan %
PVR ownership is now at 60%. The vast majority of viewing is to live TV. The % of live TV viewing has remained static year on year for individuals and declined slightly for 15-24yrs
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

5. Weekly reach of TAM Ireland Commercial Channels
April 2017
TAM Ireland commercial channels reached 88% of housekeepers, 84% of housekeepers with kids, 80% of ABC1 adults and 79% of yr olds each week in April
Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National

6. Commercial Impacts April 2017
Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National

7. Based on 30” sec 000s, Individuals 4+
Top 10 Advertisers April 2017
Based on 30” sec 000s, Individuals 4+ 1
Procter & Gamble Ireland 2
Reckitt Benckiser 3
Tesco Ireland 4
Diageo 5
Bskyb Ltd 6
Unilever 7
Aldi Stores 8
Eir 9
National Lottery 10
McDonalds
Source: TAM Ireland Ltd / Nielsen TAM
Based on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National