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Business Communication

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Presentation on theme: "Business Communication"— Presentation transcript:

1 Business Communication
MGM 2101 Distance Learning Program Faculty of Economics and Management Universiti Putra Malaysia

2 Unit 1 Organizational Communication
Importance of business communication Communication process barriers listening Organizational documents Effective documents benefits costs criteria

3 Unit 2 Business Writing Criteria Audience analysis purposeful
economical reader-oriented Audience analysis types adaptation

4 Unit 3 Writing Business Documents
Phase 1 purpose audience identification message adaptation - reader benefit - you-attitude - simple language - non-bias language - positive emphasis - polite

5 Unit 4 Research, Organize and Compose
Phase 2 research – sources of information (primary and secondary) organize – cluster, outline, pattern compose – impact, word choice, sentence structure, paragraph

6 Unit 5 Revise, Evaluate, Proof read
Phase 3 revise clear, conversational, concise, parallel proof read - spelling, grammar, number, punctuation, format evaluate - purpose achieved? - feedback - read aloud

7 Unit 6 Basic Business Message Patterns
Direct request or inform message early elaborate or explain close positively Indirect begin with a neutral note provide justification close with a friendly note

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