2. What is the focal point of the picture?

3. The focal point of the picture is the band aid on the person’s head from not wearing a helmet.

4. What is the logical appeal of the photo?

5. The logical appeal of the picture is that you don’t want to be like him or me and have a big cut on your head.

6. What is the ethical appeal?

7. The ethical appeal is the brand of atvs at the bottom of the page.

8. What is the pathos in the photo?

9. The emotional appeal is you feel sorry for the person who has wrecked and hurt himself

10. What would the purpose of the photo be without the words?

11. The ad would lose its entire purpose
The ad would lose its entire purpose . The photo would be a random guy that has hurt himself.

12. Sources http://www.river.co.nz/news/details/june-2010.html
This ad was published in 2012 for the purpose of wearing encouraging you to wear your helmet.