1. S.Senthil kumarAP/MBA 16BA603 Organisational behaviour
Concepts of Attitudes:
The tendency to feel and behave in a particular way towards objects, people or events.
S.Senthil kumarAP/MBA 16BA603 Organisational behaviour

2. S.Senthil kumarAP/MBA 16BA603 Organisational behaviour
Three Components of Attitude
Cognitive: It indicates the opinions, values or beliefs of an individual about something.
The affective component: It represents the feeling of a person towards something.
The behavioral component: It indicates the intention of a person to behave in a particular way.
S.Senthil kumarAP/MBA 16BA603 Organisational behaviour

3. S.Senthil kumarAP/MBA 16BA603 Organisational behaviour
Types of Attitudes:
Job Satisfaction
“a pleasurable or positive emotional state resulting from the appraisal of one’s job or job experience.”
Locke
S.Senthil kumarAP/MBA 16BA603 Organisational behaviour

4. S.Senthil kumarAP/MBA 16BA603 Organisational behaviour
Types of Attitudes: Contd…
3 dimensions of Job Satisfaction
It is an emotional response to a job.
It reflects other attitudes of employees.
It depends on the extent to which outcomes meet his expectations.
S.Senthil kumarAP/MBA 16BA603 Organisational behaviour

5. S.Senthil kumarAP/MBA 16BA603 Organisational behaviour
Types of Attitudes: Contd…
6 dimensions of Job Satisfaction
(P.C. Smith, L.M. Kendall, C.L. Hulin)
Work
Pay
Promotion opportunities
Supervision
Coworkers
Working condition
S.Senthil kumarAP/MBA 16BA603 Organisational behaviour

6. S.Senthil kumarAP/MBA 16BA603 Organisational behaviour
Types of Attitudes: Contd…
Outcomes of Job Satisfaction
Not a strong relationship with productivity
Moderate relationship with turnover
Inverse relationship with absenteeism
Inverse relationship with stress levels, accidents, grievances etc.
S.Senthil kumarAP/MBA 16BA603 Organisational behaviour

7. S.Senthil kumarAP/MBA 16BA603 Organisational behaviour
Types of Attitudes: Contd…
Job involvement: refers to the extent to which a person identifies psychologically with his job, actively participates in it, and considers that his performance in the job contributes to his self-worth.
S.Senthil kumarAP/MBA 16BA603 Organisational behaviour

8. S.Senthil kumarAP/MBA 16BA603 Organisational behaviour
Types of Attitudes Contd…
Organizational commitment:
It refers to an employee’s satisfaction with a particular organization and its goals.
Meyer and Allen proposed a three component model of org commitment
Affective commitment
Continuance commitment
Normative commitment
S.Senthil kumarAP/MBA 16BA603 Organisational behaviour

9. S.Senthil kumarAP/MBA 16BA603 Organisational behaviour
Functions of Attitudes:
The Adjustment function:
People modify their attitudes to adjust to their work environment.
Ego-defensiveness:
It helps them to defend their self-images.
S.Senthil kumarAP/MBA 16BA603 Organisational behaviour

10. S.Senthil kumarAP/MBA 16BA603 Organisational behaviour
Functions of Attitudes: Contd…
Value-expression:
People express their values through attitudes
Knowledge function:
Attitudes provide a standard of reference which allows people to understand and explain their environment.
S.Senthil kumarAP/MBA 16BA603 Organisational behaviour

11. S.Senthil kumarAP/MBA 16BA603 Organisational behaviour
Attitudes and Consistency:
People constantly try to align their attitudes with their behavior and eliminate any divergence among their attitudes.
S.Senthil kumarAP/MBA 16BA603 Organisational behaviour

12. S.Senthil kumarAP/MBA 16BA603 Organisational behaviour
Cognitive dissonance
Leon Festinger
Cognitive Dissonance refers to the incompatibility that an individual may perceive between 2 or more of his attitudes or between his behaviors and attitudes.
S.Senthil kumarAP/MBA 16BA603 Organisational behaviour

13. SUMMARY OF THE CHAPTER To understand Meaning of Personality
Traits of Personality
Personality Determinants
Other Personality Attributes that Influence Organizational Behavior
The Development of Personality and Socialization
Matching Personalities with Jobs
Beliefs Personalities with Jobs
Beliefs and Values
Concept of Attitudes
Attitudes and Consistency
Cognitive Dissonance Theory