1. SW #27: Photoshopped Print Ads Components of Print Ads
Agenda4/17/15, 4/20/15
SW #27: Photoshopped Print Ads
Components of Print Ads
3) Complete your Group Project – Due beginning of next class –presentations begin next class
4) Work on your Independent Project
5) Or begin the PSA Project

2. SW #27: Review the “Photoshopped Print Ads PPT
SW #27: Review the “Photoshopped Print Ads PPT.” 1) Choose 1 ad that appeals to you. Describe it in detail or draw a thumbnail sketch. 2) Explain why this ad appeals to you. What is the concept? Is it clever, humorous, shocking, explain. 3) Explain what stands out visually. What makes this ad eye-catching? 4) Explain what advanced Photoshop techniques you think the artist used to create this ad. 5) Explain what makes this ad effective and successful. 6) Identify what and where these elements are on this ad: Style, Logo Usage, Taglines/Slogans, Color Palette, Typography, Thoughtful Imagery.

3. Good Advertisements have:
Style
Logo Usage
Taglines/Slogans
Unified Color Palette
Effective Typography
Thoughtful Imagery

4. Style
Every company and product has a style - it’s the image, the personality, the brand.
Style should describe the product/company, its attitude and how it separates itself from the competition.

5. Logo Usage
Use the corporate logo for your product or your original logo
Most logos should be kept clear from other graphic elements, place on a background that does not interfere with its legibility.

6. Taglines Taglines or slogans are helpful to communicate the brand
and what it does.
If your company has a
tagline, USE IT for
this project or create
A unique tagline

7. Color Palette Color is one of the strongest
visual identifiers for any company.
Color usage goes through
Trends. Greens and all things
Nature were trendy last year.
Research what are the current
Color trends of 2009 for your AD

8. Typography At a maximum, select two typefaces:
one for body copy and one for headlines
or subheads.
Usually one serif and one sans-serif.
It helps to choose fonts that have a
variety of weights.

9. Images Images are strong conveyors of style and personality.
You may use photos or create original illustrations for your image

10. examples of copy: