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Published byJason Hodge Modified over 6 years ago
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sign up front for how we need them set up and what we need them to have (pens, a bit of space? a partner maybe)
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This is a focusing stage
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reframe point of view Reframe into a NEW Point of View. The goal is to reframe the problem in a UNIQUE & CONCISE WAY, GROUNDED IN INSIGHTS FROM YOUR USERS.
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point of view: what? a unique, concise reframing of the problem that is grounded in user needs & insights
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all kinds of dirty, one kind of clean squeaky green
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point of view: why? expose new opportunities by looking at things differently guide innovation efforts make sure we’ve identified something worth working on
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point of view: how? understand the experience
identify user, reveal the needs, articulate insights reframe the problem into a new point of view
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point of view: how? understand the experience
identify user, reveal the needs, articulate insights reframe the problem into a new point of view •
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(embrace video)
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What is a point of view
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point of view: how? understand the experience
identify user, reveal the needs, articulate insights reframe the problem into a new point of view •
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point of view: components
user be specific need use verbs insight observation + interpretation
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point of view: components
user babies in rural areas need immediate warmth in early hours insight bring warmth to the babies
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part 1: saturate • understand the experience
identify user, reveal the needs, articulate insights reframe the problem into a new point of view •
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space saturation
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part 1: saturate methods
understand the experience share stories identify user, reveal the needs, articulate insights grouping : empathy maps reframe the problem into a new point of view
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what we feel the user is feeling >
quotes & defining words thoughts & beliefs actions & behaviors feelings & emotions < what we see & hear what we feel the user is feeling >
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part 1: saturate timing understand the experience 15 min share stories
identify user, reveal the needs, articulate insights 10 min empathy maps: grouping reframe the problem into a new point of view
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part 2: synthesize understand the experience : share stories
identify user, reveal the needs, articulate insights reframe the problem into a new point of view •
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point of view: construction
has empathetic language about the user (think specific) identifies a need that is deep & emotional (think verb) incorporates unexpected insights (think observation + interpretation)
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A wellness-conscious, Zen-seeking woman needs
POV Example: User – be specific. Need – use a verb. Insight – include something unexpected/a surprise. A wellness-conscious, Zen-seeking woman needs to see a link between a product and the process that created it because for her imperfections are visual indicators of purity
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point of view: tips short specific sexy
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part 2: synthesis methods
understand the experience : share stories identify user, reveal the needs, articulate insights reframe the problem into a new point of view identify & synthesize + mad lib iterations
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synthesize: how?
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identify patterns
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isolate outliers
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create composites
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part 2: synthesize mad-lib
user need insight
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part 2: synthesize mad-lib
user need insight
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part 2: synthesize mad-lib
...BECAUSE... …NEEDS... user need insight
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Insight – include something unexpected / a surprise.
POV Example: User – be specific. Need – use a verb. Insight – include something unexpected / a surprise. A wellness-conscious, Zen-seeking woman needs to see a link between a product and the process that created it because for her imperfections are visual indicators of purity. Recommended timing: Each individual creates 2 user descriptions, 2 needs, and 2 insights (10 min) Share and compare (5 min) Construct POV as a group (10 min)
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