1. Bellwork: Make notes on your own paper
Bellwork: Make notes on your own paper. Think of something you tried to persuade a parent or friend to do. Maybe you wanted to borrow money or buy a new phone. What kind of arguments did you use to try to persuade this person? Did you use statistics and logic? Did you try to present yourself as responsible? Did you attempt to make the person feel bad in order to persuade him or her? Which appeals worked best?
Take answers from 2 or 3 STUDENTS.
What did you say? Did you use logic, emotion? Were you successful?
Persuasion is part of nonfiction analysis.

2. Standard Reading Standard CS 6
Determine an author’s point of view or purpose in a text and analyze how an author uses rhetoric to advance that point of view or purpose.
Today’s Standard is to determine an author’s point of view of purpose in a text and analyze how an author uses rhetoric to
Advance that point of view or purpose.
Can I have a volunteer- tell me what point of view is?
POV- stance/ opinion Objective next:

3. Objectives
To understand and to identify pathos, logos, and ethos (Aristotle’s triangle) as rhetorical persuasion in various mediums
To analyze how the author uses this rhetorical persuasion to advance the POV and purpose
Powerpoint, pair work, use for a grade
STUDENT READ Objective is to
Medium is what we will be using- video, text, advertisements from magazines
STUDENT READ #2
Where have you heard rhetoric lately? Rhetorical Devices on Nonfiction chart

4. Rhetorical Devices Persuasion
You have The Ford’s Rhetorical Triangle sheet in front of you.
This is your notes page. You do not have to take notes unless you want to add something we talk about today.
The Powerpoint will be my page later tonight.

5. Why should you care ? Student responses on this Powerpoint
Student written analysis of Magazine ads.
Speeches by Sojourner Truth, Martin Luther King find Aristotle’s triangle and add to Nonfiction element charts.
Upcoming Nonfiction analysis of Ross Barnett’s Speech.
Timed write an analytical expository/informative essay with the info from these 3 speeches.
All of these things will be required of you. HOWEVER, you will be prepared for them when the time comes..

6. Rhetoric RHETORIC - art of persuasion
What is the GOAL of PERSUASION: ?
Rhetoric- where have you seen this lately? Rhetorical Devices on the nonfiction analysis chart-
STUDENTS What are the Rhetorical Devices? Parallel struc, repetition, restatement, rhet question
STUDENT: What is the Goal of persuasion?: to convince the reader or listener to accept a particular opinion or to perform a certain action.
Answer? Next slide

7. Rhetoric RHETORIC - art of persuasion The GOAL of PERSUASION:
to convince the reader or listener to accept a particular opinion or to perform a certain action.
Goal of persuasion: to convince the reader or listener to accept a particular opinion or to perform a certain action.

8. Persuasion
An appeal to help others see your side, to see that your ideas are valid or more valid than another’s ideas
Greek philosopher Aristotle divided persuasion into three different categories:
Pathos, Logos, and Ethos
Three methods of persuasion
Pathos- Pat on the back- makes you feel good
Ethos- BOTH THUMBS POINT AT YOUR OWN CHEST: “I’M AN EXPERT”
experts- lawyers and pastors teach us to be ethical- morals- you want a credible lawyer or pastor not someone who will lead you in the wrong direction.
Logos- L WITH POINTER FINGER AND THUMB AND POINT AT YOUR HEAD “L FOR LOGIC L FOR REASONING

9. Pathos Emotional appeal appeal to audience’s sympathy or imagination
Audience sees things from author’s point of view
STUDENTS: Pathos-EVERYONE DO: Pat on the back- someone makes you feel good. Emotional appeal
When Pathos is used one provides an emotional appeal, to get sympathy or imagined sympathy to get the audience to see the author’s pov.
STUDENT: The back picture: What is the author’s emotional appeal – explain- analyze
STUDENT: Front picture: Explain Author’s point of view

10. Ethos
Ethics- Philosophy that defends, and recommends concepts of right and wrong behavior.
Conveyed through tone or style
Values, and beliefs
AD from 50-60s ppl didn’t know smoking was bad for you then.
Ethos- ethics- lawyers and pastors teach us to be ethical, teach morals- you want a credible lawyer or pastor not someone who will lead you in the wrong direction.
STUDENT analyze ad

11. Ethos continued Argument based on character
Appeals to sense of ethical behavior
Writer or speaker presented to the audience as credible, trustworthy, honest and ethical.
Ethos- ethics- lawyers and pastors teach us to be ethical- morals- you want a credible lawyer or pastor not someone who will lead you in the wrong direction.
STUDENT: which is more credible- more trustworthy explain the ethos in the top picture-
STUDENT: explain the ethos in the bottom picture.

12. Logos Based on facts, evidence, & logical reasoning
Uses inductive reasoning and deductive reasoning.
Aristotle’s favorite
Logos- Logic- reasoning
STUDENT: How does this ad use Logos? Shouldn’t gamble with your teeth? Clean them regularly- why?
Inductive starts with believed truth and ends with a conclusion
Deductive- starts with a conclusion and ends with believed truth

13. 30 seconds Turn to your right and teach your neighbor about Logos, Pathos, and Ethos?
One on one Random check of STUDENTS?

14. Happyness video clip- for shorter version stop after John Q, before Rocky
Second clip: John Q is about to kill himself to provide a heart for his son’s heart transplant.
Insurance issues were creating a problem and his son is unable to get a donor heart.

15. Objectives
To understand and to identify pathos, logos, and ethos as rhetorical persuasion in various mediums
To analyze how the author uses this rhetorical persuasion to advance the POV and purpose
Look at Obj one more time
CALL ON STUDENT to READ OBJECTIVES

16. Why should you care about ?
Student responses on this Powerpoint
Student written analysis of Magazine ads.
Speeches by Sojourner Truth, Martin Luther King find Aristotle’s triangle and add to Nonfiction element charts.
Upcoming Nonfiction analysis of Ross Barnett’s Speech.
Timed write an analytical expository/informative essay with the info from these 3 speeches.
All of these things will be required of you. HOWEVER, you will be prepared for them when the time comes..

17. Ethos, Pathos, Logos?
You will decide whether the following examples appeal to your ethics, emotions, or logic.
CLASS PARTICIPATION- you have notes Ford’s Aristotle Triangle notes you will need to determine 3 questions

18. When deciding which, think about…
Is the writer trying…
to gain your respect?
to prove good character?
to prove that he/she is generally trustworthy?
In authority on this speech topic?
If so, then ETHOS is the persuasive appeal being employed.
QUIZ STUDENTS USE NOTES PAGE IF NEEDED

19. When deciding, think about…
Do the words evoke feelings of … love? … sympathy? … fear?
Do the visuals evoke feelings of compassion? … envy?
If so, then PATHOS is the persuasive appeal being employed.
QUIZ STUDENTS USE NOTES PAGE IF NEEDED

20. When deciding, think about…
Does the message make sense?
Is the message based on facts, statistics, and evidence?
If so, then LOGOS is the persuasive appeal being employed.
QUIZ STUDENTS USE NOTES PAGE IF NEEDED

21. When RESPONDING, use these signals…
PATHOS
LOGOS
WITHOUT NOTES IF YOU CAN:
EXPECTATION is that you will respond with the following MOTIONS and stay on task.
Lets practice
DO EACH AND LOOK AROUND- ACT BIG!!
ETHOS

22. ETHOS
I am a husband, a father, and a taxpayer. I’ve served faithfully for 20 years on the school board. I deserve your vote for city council. E

23. PATHOS
The presidential candidate wants to hurt the elderly by cutting Medicare. P

24. LOGOS
Ben Carson believes the same way I believe. Therefore, if elected, he will do what I would do. L

25. LOGOS
“We don’t have single-sex toilets at home, and we don’t need them at the office. Then there’s also the small question of efficiency. I see my male colleagues waiting in line to use the men’s room, when the women’s toilet is unoccupied. Which is precisely why Delta Airlines doesn’t label those two bathrooms at the back of the plane as being solely for men and women. It just wouldn’t fly. The University of Chicago just got the 10 single-use restrooms on campus designated gender neutral. It’s time Yale followed suit. And this is not just an academic problem. There are tens of thousands of single-use toilets at workplaces and public spaces throughout the nation that are wrong-headedly designated for a single-sex. All these one-gender toilets should stop discriminating. They should be open to all on a first-come, first-lock basis.”
—Ian Ayres, “Looking Out for No. 2” L
What is some of the evidence that convinces us?

26. ETHOS
“I am a cripple. I choose this word to name me. I choose from among several possibilities, the most common of which are “handicapped” and “disabled.” I made the choice a number of years ago, without thinking, unaware of my motives for doing so. Even now, I am not sure what those motives are, but I recognize that they are complex and not entirely flattering. People—crippled or not—wince at the word “cripple,” as they do not at “handicapped” or “disabled.” Perhaps I want them to wince. I want them to see me as a tough customer, one to whom the fates/gods/viruses have not been kind, but who can face the brutal truth of her existence squarely. As a cripple, I [have] swag.”
—Nancy Mairs, “On Being a Cripple” E
Why is

27. PATHOS
“We shall not flag or fail. We shall go on to the end. We shall fight in France, we shall fight on the seas and oceans, we shall fight with growing confidence and growing strength in the air, we shall defend our island, whatever the cost may be, we shall fight on the beaches, we shall fight on the landing grounds, we shall fight in the fields and in the streets, we shall fight in the hills. We shall never surrender.”
—Winston Churchill, speech to the House of Commons, June 4, 1940 P
Ask about Rhetorical Devices from the Nonfiction chart.
Why the repetition of “We shall?” “We shall fight?” What does the last one say? Wants those around him to be strong, not give up, “never surrender”
How is this an appeal to emotions? At a football game- how do you feel if the crazies or the cheerleaders chant about winning or being tough? Emotional?

28. AD
Audio a bit strange
Your turn

29. Your Turn
In pairs, you will choose a print ad and complete the “Ad Dissection and Analysis”.
HW: Take a picture of your ad. You and your partner work on it for homework. 10 mins tomor to combine your findings and present to the class.