1. Marketing Concept & Mix
Introduction to Business & Marketing

2. Review Marketing Functions: Target Market Pricing Selling Distributing
Promoting
Marketing information management
Product/service management
Target Market

3. Marketing Concept
The marketing concept:“states that to make a profit a business must focus all efforts on satisfying the needs & wants of the customer”

4. Product Place Price Promotion Marketing Mix
The marketing mix: “The 4 P’s”
Product
Place
Price
Promotion

5. Product
Product: “what to make, how to package it, what brand name to use, and what image to project”
EXAMPLE: Pink Gildan t-shirt, Made in China, tie-dye swirl print
Student writes 2 more examples in notes

6. Place Place: “how/where a product will be distributed”
EXAMPLE: Florida Oranges arrive via delivery truck and are displayed at Harris Teeter for sale.
Student writes 2 more examples in notes

7. Price Price: “reflects what customers are willing & able to pay”
EXAMPLE: UnderArmor hoods are $50 – customers are willing to pay more for this high quality product
Student writes 2 more examples in notes

8. Promotion
Promotion: “deals with how potential customers will be told about the new product”
EXAMPLE: Keebler cookies are on sale with coupon “buy TWO packages & save $1.00”
Student writes 2 more examples in notes

9. Marketing Mix Project
Students will work as a pair and create a colorful, eye-catching, 4-sided/part project to display The Marketing Mix parts:
i.e. car, flower, clover, sun, bug, ipod
these will be completed & presented next class

10. Examples

11. Will complete & present next class HAVE FUN & BE CREATIVE!
Marketing Mix Project
Students will work as a pair and create a colorful, eye-catching, 4-sided/part project to display The Marketing Mix parts:
i.e. car, flower, clover, sun, bug, ipod
Will complete & present next class
HAVE FUN & BE CREATIVE!