1. GLOBAL MARKETING CAMPAIGN - NDA CONTROLLED
Global Campaign, Transparent and Efficiency Process towards Price Maximization & Deal Certainty
GLOBAL MARKETING CAMPAIGN - NDA CONTROLLED
Assessment & Strategy Goal:
Property Analysis
Sales Strategy
Investor List
Dataroom & Due Diligence
Goal:
Surveys
Exclusivity 1 5
Marketing
Goal:
Global PR Launch
Personalized presentations
Innovative inspections
Meetings
Pre-DD & offers
Goal:
Negotiations
Second round of offers
Offer analysis
Club investors as required
Sales Preparation
Goal:
Investment Book
Video Presentation
Data room
Pre-DD Documents
Debt package 3 4
3 weeks 2
Closing
Goal:
Negotiations of SPA
Simultaneous exchange
/ completion 6
6-8 weeks
2-3 weeks
2 weeks
3-4 weeks
Start
Signing
Purchase Price Communication
Strategy
Remaining Investors
10-15 5
Communication Information
Global Pre-screening
Global Address
Potential intent
Potential Bids

2. Print, Digital and Website
Connecting with Investors
FORMAT
MEDIA
PRE-MARKETING DUE DILIGENCE
Vendor due diligence to de-risk the transaction including information memorandum, teaser, data-room and pre-DD documents 1
Information
Package
Microsite 2
GLOBAL ROADSHOW
Senior JLL directors will present to international investors directly in person using additional video and sales brochure for each investor. Global PR launch
Local and global transaction team, senior management and video presentation, global press
Global Roadshow 3
INFORMATION MEMORANDUM
Presentation of the investment highlights to underpin the landmark nature of the asset
Book
Print & Digital 4
ONLINE MARKETING
Professional secure online marketing platform with personal log-in to track investor activity
Print, Digital and Website
Report 5
MARKETING VIDEO
Feature emphasizing Asia Square as the “the” global gateway city and a building fly-through to trigger “emotional” engagement with purchasers
Digital and Website
Video 6
SHOWING THE BUILDING AND INVESTOR FOLLOW UP
JLL will lead inspections and will aim to respond to all enquiries within 24 hours