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Ambitious plans to make the ‘better’ true.
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Tools to make it true. Instore Experience days Store concept Focus
Support POS & Visual Merchandising Optimization
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Tools to make it true. 2. Traditional Media Radio -> Awareness
-> Traffic to store & webshop
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Tools to make it true. 2. Traditional Media Flyer: 24 pages
-> To display our products -> Traffic to store & webshop Optimization Encart in newspapers Premium audience Exclusivity 78% readers have a subscription Lay out Think about the Why! More copy DIGITAL!
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Tools to make this true. 3. Online Content strategy SEO & SEA
CRM & marketing automation ( marketing) Social Advertising Social Media
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Campaign Structure. Every Campaign will exist out of:
Flyer and/or radio SEA marketing Content Marketing Social Advertising Social Media POS-material Omni-channel communication
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Campaign Calendar. DATE SUBJECT Week 45/46 Red Carpet Days Week 47
Black Friday Week 49 Cook & More EOY brochure Week 1 SALE brochure
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Blog Calendar. DATE SUBJECT 7/11
PC/Laptops/Gaming: what model suits you best 25/11 Black Friday: The history of black Friday 29/11 Sinterklaas: Smart toys 5/12 Cook & More: prepare for the holidays 12/12 Christmas shopping: which presents are trendy 19/12 Merry X-Mas: gift special 26/12 Which presents where given most? 02/01 Happy New Year & Trends in CE for 2017 03/01 SALE!
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Proof of Concept.
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Proof of Concept. Cook & More – Flyer
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Proof of Concept. Product Descriptions – The Why
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Proof of Concept. Cook & More – Web Homepage Dedicated Page
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Proof of Concept. Cook & More – Web Blog Brochure online
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Proof of Concept. Cook & More – SEA
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Proof of Concept. Cook & More – Social & Facebook Adv.
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Proof of Concept. Cook & More – Blog
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Proof of Concept. Cook & More – E-Newsletter
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