1. Ambitious plans to make the ‘better’ true.

2. Tools to make it true. Instore Experience days Store concept Focus
Support
POS & Visual Merchandising
Optimization

3. Tools to make it true. 2. Traditional Media Radio -> Awareness
-> Traffic to store & webshop

4. Tools to make it true. 2. Traditional Media Flyer: 24 pages
-> To display our products
-> Traffic to store & webshop
Optimization
Encart in newspapers
Premium audience
Exclusivity
78% readers have a subscription
Lay out
Think about the Why!
More copy
DIGITAL!

5. Tools to make this true. 3. Online Content strategy SEO & SEA
CRM & marketing automation ( marketing)
Social Advertising
Social Media

6. Campaign Structure. Every Campaign will exist out of:
Flyer and/or radio
SEA
marketing
Content Marketing
Social Advertising
Social Media
POS-material
Omni-channel communication

7. Campaign Calendar. DATE SUBJECT Week 45/46 Red Carpet Days Week 47
Black Friday
Week 49
Cook & More
EOY brochure
Week 1
SALE brochure

8. Blog Calendar. DATE SUBJECT 7/11
PC/Laptops/Gaming: what model suits you best
25/11
Black Friday: The history of black Friday
29/11
Sinterklaas: Smart toys
5/12
Cook & More: prepare for the holidays
12/12
Christmas shopping: which presents are trendy
19/12
Merry X-Mas: gift special
26/12
Which presents where given most?
02/01
Happy New Year & Trends in CE for 2017
03/01
SALE!

9. Proof of Concept.

10. Proof of Concept.
Cook & More – Flyer

11. Proof of Concept.
Product Descriptions – The Why

12. Proof of Concept.
Cook & More – Web
Homepage
Dedicated Page

13. Proof of Concept.
Cook & More – Web
Blog
Brochure online

14. Proof of Concept.
Cook & More – SEA

15. Proof of Concept.
Cook & More – Social & Facebook Adv.

16. Proof of Concept.
Cook & More – Blog

17. Proof of Concept.
Cook & More – E-Newsletter