1. Hybrid Media Marketing
eCommerce
Conversion Marketing

2. eCommerce Retailers Face a Serious Online Marketing Challenge

3. Problem #1 In order for buyers to find you
they must be actively searching
for targeted keywords
that describe your product*
* That’s assuming your website appears in the search engine results

4. But What if They Don’t Know to Search for Your Product?
Would You Have Searched for this?
People are buying, but who’s searching?

5. Problem #2
Assuming shoppers do find you online, your listing is surrounded by your competitors

6. Which to Choose?

7. What if… You could bypass your competitors
by winning over buyers FIRST and
driving them straight to your website to buy?

8. Sure… But How?
Companies like L.L. Bean and Lillian Vernon have built multi-billion dollar empires with direct mail catalogs.
Why? Because they work.

9. Why are Direct Mail Catalogs so Effective?
People like catalogs (they like them so much, that the post office even offers catalog forwarding!)

10. Why are Direct Mail Catalogs so Effective?
People understand catalogs to be shopping resources
The catalog is a sales format, not an advertising format like a consumer magazine.

11. But there is one BIG problem…

12. Cost!
The cost of producing a direct mail catalog is way beyond the budget of most online retailers…
Catalog Design…… $9,000
Printing…………….$15,000
Postage…………….$12,000
Mail Prep…………….$3,000
Mailing List………….$7,500
Total………………...$46,000*
* Conservative Estimate

13. What if…
You could enjoy the same benefits of direct catalog marketing for only a fraction of the cost?

14. What if…
You could “lease” space in a direct mail catalog that was delivered to tens of thousands of highly targeted buyers?

15. How would sales be impacted if your products were seen by 50,000 targeted buyers every three months?
Want to find out?

16. At 50,000 Targeted Impressions…
A 2% Conversion Ratio = 1000 Sales
Now Multiply Your Estimated Conversion Ratio by the Amount of your Average Online Order Amount
1000 (# of Sales)
X $50 (Average Online Order)
= $50,000

17. Sales
Is a numbers game

18. Logically… More Exposure = More Sales
But Not Necessarily…

19. TARGETED Exposure among QUALIFIED Prospects = More Sales

20. Targeted: Qualified: Our Catalogs Serve Niche Markets
Recipients Earn $75,000+ Per Year
And
Make Online Purchases

21. But What If… There’s a competing product in the same catalog?
There won’t be. You’ll have exclusive rights to your product niche.
(That’s one reason to move fast before your competitor moves in)

22. I don’t have print ready images?
But What If…
I don’t have print ready images?
We’ve got you covered. We offer professional, catalog quality, print ready images for $25 per product.

23. That’s $0.04 per impression!
What’s the Cost?
One full catalog page that reaches 50,000 prospects costs only $1895 every 3 months
That’s $0.04 per impression!
That same exposure with a Pay Per Click ad campaign at $0.50 per click =
$25,000 (ouch)

24. A catalog has a “shelf life” of about 3 months.
Why Every 3 Months?
A catalog has a “shelf life” of about 3 months.
In other words, people keep catalogs around to browse, and pass on to friends for about 3 months

25. Are you spending more than that on ineffective advertising now?
Think Of It This Way…
Because your product advertising is working for you for a full three months, your marketing cost per month =
$631 per month
Are you spending more than that on ineffective advertising now?

26. Do You Offer a Discount for Multiple Pages?
You bet, and that’s smart thinking…
The more products you feature, the greater the chance that one of those products will “click” with a customer and drive them back to your website to buy.
You’ll enjoy a 10% discount with 3 or more pages

27. Do You Take a Cut of the Sales?
Nope.
None.
Zero.

28. What If I Only Have One Product?
We also offer partial pages at a reduced cost:
2/3 Page: $1375
(equivalent to $485 per month)
1/3 Page: $785
(equivalent to $261 per month)

29. How Many Products Can I Showcase a Page?
Generally, up to 5 products fit comfortably on a page.
With 5 products on a page, the cost per impression per product=
$0.008
(less than one penny)

30. How Will People Buy? DRIVE TRAFFIC TO YOUR WEBSITE
Our catalogs are designed to
DRIVE TRAFFIC TO YOUR WEBSITE
Your website address will be listed with each product

31. Which Products Should I Choose?
It’s a good idea to choose your most popular products.
Once shoppers come to your site to buy, your website can do the job of cross selling and up selling additional products.

32. What if this is exactly what you need to skyrocket your sales?
But What If…
It doesn’t work?
But what if it does?
What if this is exactly what you need to skyrocket your sales?
What if this is the exposure you need for your product to be ‘discovered?’

33. If you do what you’ve always done, you’ll always get what you’ve always gotten.
- Tony Robbins
Is this the time you’ll try a different approach?

34. What are the Requirements?
A Quality eCommerce Website
A Product that Fits the Target Demographic*
A Desire to Increase Your Sales
* Visit to see the demographics we are currently targeting

35. Reasons to Act Fast Space is limited
We only accept one retailer per product niche
Product positioning is based on a first come, first serve basis. Those who act early enjoy the best placement in the catalog.

36. What Next?
Think Direct Mail Catalog Marketing Can Increase Your Sales?
Go to
And submit your request for consideration