1. Institutions and Audiences Film Industry Mock Exam Question
Lauren Morton

2. The Odeon – Leicester Square
The Odeon in Leicester Square is often used as the primary cinema used to screen new films. There will often be premieres shown here with first hand screenings. The cast of the film showings, reporters, YouTube stars and other famous members will also show up to watch the film. Commonly, there will be a red carpet laid out up to the cinema and crowds gather to catch a glimpse of the
This is a PowerPoint for AS Media Studies for institutions and audiences of the film industry. Primarily focusing on The Odeon in Leicester Square.
The tickets for premiere screenings are often exclusive and aren’t always available to the public. If there are some available tickets they aren’t always easy to get your hands on.

3. How Many Films Are Being Exhibited?
How Many Separate Screenings are there?
Featured in this cinema are 1 main screen and 5 studio screens with Royal Circle Seating.
Today’s listings show 7 films which are set to show. These include: - Cinderella - Fifty Shades Of Grey - Kingsman: The Secret Service - Paul Blart: Mall Cop 2 - The Divergent Series: Insurgent - The Duff and - The Second Best Marigold Hotel
This cinema is located in the West End – Leicester Square.
This is a busy and lively environment which makes it a popular cinema location as it is well known and clearly visible to the public either visiting or passing by.

4. Timings Of Screenings – Why?
Who Are The Audience?
Cinderella is being shown at earlier times as it is a real version of a fairytale which younger children would enjoy. It is rated U.
Fifty Shades Of Grey is being shown at later times more towards the afternoon and the evening as it is aimed at adults who are 18+ and as they are older, they are more independent and can view later films.
Kingsman is being shown at these times because the film is rated 15 and 15 year olds are allowed to attend these film times.
Mall Cop is being shown at early times in the day and it is a film rated PG which means that a younger audience are able to watch this film.
Insurgent is a 12A rated film which is shown in the afternoon until the evening so that those of the correct age range will be able to view this film.
The Duff is a 12A comedy shown during the day before it gets dark so if 12 year olds do go and watch this film then they are able to get home without worry.
The second Best Marigold Hotel is a film aimed at adults and the elder generation such as seniors. The films are shown in the morning throughout the day until the evening.
- Cinderella > 11:50, 14.45, 17.30, Fifty Shades Of Grey > 14.30, 17.15, 20.00, Kingsman: The Secret Service > 12.15, 15.10, 18.00, Paul Blart: Mall Cop 2 > 11.30, The Divergent Series: Insurgent > 15.00, 17.45, The Duff > 12.30, The Second Best Marigold Hotel > 11.30, 14.15, 17.00, 18.15, 20.15

5. Is The Cinema Part Of A Chain?
What Else Does The Cinema Complex Offer?
Yes this cinema is a chain along with other Odeon cinemas which are situated in various areas of the UK.
Some other London situated Odeon cinemas are situated in: - Marble Arch - Whitley's - Westfield White City - Covent Garden - Tottenham Court Road
The cinema is situated in the West End and is surrounded by bars, a variation of restaurants, pubs and various clubs. There are 5 ATMs located at the front of the cinema. The nearest cash dispenser is situated next to the Odeon on the south side of the square.

6. How Much Are The Tickets? How User Friendly Is Their Website?
The ticket prices range from £ £65.00 depending on your requirements. There are also prices for specific tickets depending on your age E.g.: - Child under 12 - £7 - Teen/Student £ £ Adult £ £ Senior £ £ Family 1 adult, 3 children or 2 adults, 2 children - £24.00
There are also extra costs for extras such as a 3D film+ £2.00 Adult / + £6.40 Family / + £1.60 Others
Their website is very user friendly as you are able to find all of the information that you want to find out and it is easily located.
They have various headings for what you want to find out. They also offer a search bar option where you can search if you are unable to find what you’re looking for.

7. Are There Any New Releases In The ‘Coming Soon’ Section?
These are the films that are in the ‘Coming Soon’ section of the website.
These films will be released on various days coming up later in the year.

8. What Is The Most Popular Film?
These are the films that are shown on the films website as being the ‘Top Films’.
These are the films that are popular with the audience.
The top 5 films which have been booked are the 5 listed below:

9. Does The Website Advertise? What And How Does It Do This?
The Odeon website advertises in various ways. Including:
An advert bar running along the top which is found on each page you visit. It also gives you the option to book tickets which is a persuasive element encouraging customers to purchase tickets.
There is a film advertiser on the home page that is on a running line and moves showing you the option of various films that are on show to watch. You are able to direct the mouse to this stream and view available films.
Finally, there is another advertising bar along the left side of the page.