1. Private Label Brand Building Services
Thank you Lisa, we are excited to be of help with this elite group of Dealers. We’ve been working with Lisa and Myron to bring the Private Label Dealers a great looking brochure that can help you be ready to go sell quickly and with no head aches.
Lisa Mestayer
Dealer Loyalty Manager
Goodman Manufacturing
Troy Mattson
Marketing Specialist
Bedrock Markets, Inc.
Russ Thayne
CEO

2. Private Label Brand Building
YOUR LOGO
- Unique Sales Proposition Identified?
- Logo Created?
SALES & MARKETING MATERIALS
- Branding Congruity
- Marketing Plan Outlined?
Customizable Sales Brochure
Personalized Service through the Branding Process
Building your Brand Awareness
Troy - Before we unveil the Sales Brochure, Russ and I want to cover some of the things you may need to consider as you get ready to introduce your new equipment to the world. Many of you may have already gone through these thought processes, however if you would like a partner or a sounding board in the process, give us a call we are hear to help.

3. UNIQUE SALES PROPOSTION
What are you good at?
Phone Focus Group Complete?
Form for asking customers.
Create a unique Sales Proposition Statement
Boil the statement down to a key slogan or key words
Russ

4. YOUR LOGO What is the image you are trying to portray?
Are your Company name and Equipment name the Same?
What are Your Colors?
Your Look and Feel – the Style?
Is there an additional meaning you want conveyed in your logo?
Troy – You’re building a brand and hopefully a legacy. When you know what you want your brand to represent, you can create an image that represents you well.

5. Troy

6. Troy

7. Sales & Marketing Materials
Branding Congruity:
Tell the same story in every customer interaction
Business Systems (i.e. letterheads, business cards, invoices, contracts)
Physical Equipment
Sales Materials (i.e. brochures, leave behinds, upsell menus, promo material)
Marketing Items (i.e. direct mail, door hangers, yard signs, referral programs, digital media)
Marketing Plan Outlined
Geographic & Demographic Research
Who’s your customer?
How will you reach them?
Russ

8. Customizable sales brochure
Troy

9. Brochure cover & Back
Troy

10. Brochure Inside Pages
Troy

11. Easy Customization
Images and colors are easily changed to match your brand
The equipment is ready for your new equipment badges
Select up to 4 product families with up to 4 models in each.
Include special offers, company history & more!
Easy to fill out form for a fast turnaround!
Troy

12. Ready-to-fill PDF form
Troy

13. Edit areas
Clearly
defined
Troy

14. Ready-to-fill PDF form
Russ

15. something totally different?
Do you need
something totally different?
Russ

16. Call or email today. We are here to help!
Troy - Personalized Service through the Branding Process, Building your Brand Awareness

17. VISIT US ONLINE AT WWW.THEBEDROCK.COM/PRIVATE-LABEL-PROGRAM
Russ – Do we have any questions?
Lisa Mestayer
Dealer Loyalty Manager
Goodman Manufacturing
Troy Mattson
Marketing Specialist
Bedrock Markets, Inc.
Russ Thayne
CEO