1. Hello I’m Angie, hello hello what’s your name?
Hello Song
Hello I’m Angie, hello hello what’s your name?
Hello I’m Julie, hello hello what’s your name?
Hello I’m Michael, hello hello what’s your name?
Hello nice to meet you!
Greetings—express gratitude and excitement—brief self-intro(responsibility)

2. The good morning train is coming how are you? Choo Choo!( X2)
The good morning train is coming , (X 3) How are you? Choo Choo!
Say hello to tiger how are you? Choo! Choo!
Say hello to monkey how are you? Choo! Choo!
Say hello to panda, say hello to teddy, say hello to turkey how are you? Choo Choo!
Greetings—express gratitude and excitement—brief self-intro(responsibility)

3. TAL Education Group& Lewaijiao
Relation between TAL and Lewaijiao(meaning of Lewaijiao)
问候，欢迎大家，介绍自己，互相介绍
今天分享的是公司企业文化，提到文化大多数伙伴觉得就是洗脑，不过我想说的是文化背后究竟代表着什么，其实就是不是一家人不进一家门，因此希望今天的分享，真正找到一家人的感觉，因为人只有在家里才能感到舒服。在分享文化之前，我要先分享一下我们是谁？我们是干什么的？
What is corporate culture？
Do you think it is brainwashing？

4. Introduction of TAL

5. Basic Info. TAL: Tomorrow Advancing Life Founded in 2003
Went public in 2010
Name, symbol, history,
XRS: stock ticker code/ stock symbol
Stock price

6. Top Chinese education company public in
TAL is the Leading Brand in China’s Education Market
No.1 brand in china’s K-12 math & science
tutoring market(2.4 billion USD)
Leading
Brand
Top Chinese education company public in
New York Stock Exchange
Significant growth on student
enrollment and revenue(10 million offline&
9.5million online)
The company's market value rose to 2.4 billion USD.
We have over 10 million students studying off line and 9.5 million students studying on our online classes：
Revenue： 2

7.   Competitive Advantage of TAL 4 BEST Content BEST Teachers
BEST Students
How can we achieve such great progress in a decade or so? Start with best teachers(strict emplopyment/recruitment)-strong R&D team(teaching resources)---make best students, help build best brand.
Explain SRR(average); students mostly aquired through word of mouth
BEST Brand  
High student retention rate(90%)
High referral rate and low student
acquisition costs
Ability to attract top-quality teachers 4

8. 19 285 >1,000,000 35-40 large Offline Student Market
cities
285
learning centers
>1,000,000
student enrollment in 2015
academic year
large
Also,
untapped geographic
expansion opportunity
Offline student market
35-40
Plan to expand into
cities in 5 years
Provincewith learning center coverage
Provincenot yet covered by TAL learning center network 6

9. What We Do in K-12 Comprehensive Tutoring Service Offering
We develop multi-subject, multi-year relationships with our students
We Cover Core Subjects in the K-12 School Curriculum
Primary School
Middle School
High School K 1 2 3 4 5 6 7 8 9 10 11 12
Mathematics
English
Chinese
Physics
Chemistry
Biology
Small Classes
Offered Through Multiple Class Formats
Personalized Premium Services
(1-on-1)
Subject services covered(K12); sub-brands
Online Courses
Launched in
2003
Launched in
2011
Launched in 2007
Launched in 2010 3

10. TAL subsidiaries Online Education Offline Education
Brief intro. of sub-brands
Online Education
Offline Education

11. Introduction of Lewaijiao

12. Le Waijiao is a TAL brand, which provides online English speaking classes.
1 on on 3 to 4

13. Our team Schoolmaster Master’s office Marketing Department
Technology Department
Product & Research Department
Teacher Training Department
Teaching management Department
Tutoring Department
Schoolmaster instead of general manager-----In China, education is highly valued and people respect teachers. We wanna do more than just a company for profit, we wanna be treated respectably,just like public school.
3 department related(function)

14. OUR TEAM The Philippines 11 centers 6 cities
6 cities(Manila, Baguio, CEBU, Iloilo, Clark and Bacolod), 11 centers

15. US
South Carolina; Boston(Massachusetts)
Europe
OUR TEAM

16. Our story
80% 20
400
50%
30000
500
Now I am gonna tell you the story of Lewaijiao via a couple of figures. Guess what do they stand for.
Teachers: more from gov. offices, public schools, call centers
Students: study effectively, word of mouth
Student retention rate: win trust from parents and kids
1 year

17. Corporate Culture

18. Our Vision：To become a RESPECTABLE
education enterprise
Like I said, we wanna do more than a profit company, we ……
Leading
Brand
Quality
Instruction
Innovation
Outcomes 14

19. CEO of TAL: Tom Zhang
If we can’t guarantee the quality of our classes, it’s no better than robbing or stealing.
3 sentences from CEO of TAL. ----waste time and energy if we fail to live up to their expectation

20. If the brand of Lewaijiao is not spread by word of mouth, we will not win respect from clients.
Instead of focusing on advertising and marketing, we concentrate on improving teachers’ teaching proficiency and quality of our lesson products.

21. If we don’t reach out to our clients, if we’re not close to them, we don’t have a bright future.
Become closer to our clients

22. Thank you!