1. Course Intro & Overview
University of Alaska-Anchorage * College of Business & Public Policy
* Marketing Management Simulation *
Course Intro & Overview

2. Professor Ed Forrest ejforrest@alaska.edu Telephone: (cell) 854-8784

3. Review & Begin Situation Analysis/ Strategic Plan
Overview Course
Organize Companies
Review & Begin Situation Analysis/ Strategic Plan
1st set of Deliverables

4. Your “study” of business … piece-meal & in isolation!

5. Marketing
R&D HR
Production
Finance

6. Lecture-Learning

7. Learning & Retention 5%
75+%

9. THE CAPSTONE SIMULATION
Most widely used Business – Simulation Program in the World
Adopted by major Fortune 500 companies
..General Motors, General Electric, Honeywell, Dell, John Deere, Citibank, Alcoa, BP, Allstate, Samsung, Goldman Sachs, Microsoft…

10. Strategic Thinking the ten big ideas
Simulation proffers you opportunity to experience every key dimension of strategic thinking developed to date:
Strategic Thinking the ten big ideas

11. Economic Environment No outside competitors or product substitutes
Moderate growth, Low inflation, Averaged interest rates
No outside competitors or product substitutes
No economic downturns or other surprises ...

12. Sim designed this way for one reason:
Whatever happens will be result of your-tactical execution of strategies… not by external factors!

13. You Da’ Boss
… run a $100M business ….

14. Your Product Line:
SENSORS:

15. YOUR JOB: Make every decision In every Functional Domain
to create, produce & successfully market your products…

16. …success contingent on strategic integration of decisions across all domains:

17. You will Compete against other members of this class –running 5 other Corp’s ….
Andrews
Baldwin
Chester
Digby
Erie
Ferris

18. Plus-- You will Compete Against Everyone Else in the World
...your decisions & performance will be compared against other teams competing at other universities… around the world

19. & How –to date-- have we fared in this World-Wide Competition??

20. FALL Semester-2016

22. Spring Semester-2016

23. …Spring 2016 Also 1st & 6th in ROA 3rd & 4th in profit;
8th & 9th cum profit,
5th ROE;
4th & 8th ROS;
5th in Stock Price
4th in Asset Turnover

24. #1 Fall 2014 1st-Profit & Stock Price
Profit for Round 8 - Mean - $ 16,856,185
Top Ten Active Teams
Professor
School/Course
Simid
Team
Value 1
Edward Forrest
University of Alaska-Anchorage - Main Management Simulation
C65883
Chester
$ 179,894,270 2
Montchai Pinitjitsamut
Kasetsart University - Main AgStrategy1
C63414
Erie
$ 150,718,034 3
Erin Nelson
DePaul University - Main GSB 599
C66845
$ 117,376,727 4
Veer Mehta
Great Lakes PGPM - Main Great Lakes PGPM
C66539
$ 102,062,415 5
Michael Stoica
Washburn University - Main Strategic Analysis
C66272
Baldwin
$ 100,603,573 6
Vasant Sivaraman
S.P. Jain Institute of Management and Research - Main Decision Analysis (Business Simulation)- C
C65322
$ 99,817,375 7
Igor Gvozdanovic
Zagreb School of Economics and Management - Main Maximizing and Measuring Corporate Value_CAPSTONE
C67613
Andrews
$ 97,578,131 8
IIM Shillong - Main IIM Shillong
C61259
$ 97,216,158 9
$ 96,520,602 10
Dharam Pal
BIMTECH India - Main BIMTECH India
C65546
$ 95,719,172

25. …41 times across last 16 years…
As Well As….previous “Top 10” Finishes :
Spring : th Profit
Spring : th Cum Profit
Fall : st Profit
Spring : th Cum Profit & 8th Profit
Spring : rd Profit
Fall : st Cum Profit & Stock Price
Spring : th Asset Turnover; 1st, 6th & 8th ROE
Fall : th Cum Profit
Spring : rd & 9th ROE; 8th ROS;  9th Cum Profit
Fall :   4 in & # 10 in profit  #5 in Stock Price  #6 in ROE  #3 & #7 in ROA   #8 in Asset Turnover
…41 times across last 16 years…

27. 1st Organize Companies

28. Leaders responsible for assuring strategy links values & vision ...
Strategic Thinking- the ten big ideas
Prof Thomas/ Penn St. able to predict final standings w/in 1 place 90% of time –after observing initial group interaction...
7. Corporate culture &
8. Leadership craft...
Leaders responsible for assuring strategy links values & vision ...

29. Questions?