1. Mining charitable giving data
CS 341
Lucy Bernholz
Woodrow Rosenbaum (Woodrow Rosenbaum

2. Giving Tuesday Annual Global Day of charitable giving
Now in its fifth year
100+ payment processing platforms
2016 DATA

3. Available data sets Dataset #1
Single payment processor, million+ records.
Each record – donor ID, amount, recipient organization, type of organization, datastamp, geo location of recipient, ++
Questions to be asked about recurring donations, acquisition of donations, triggers for donations
Dataset available for student download and manipulation
POSSIBLE Dataset #2
Multiple payment processors, 10 years of data (Nov. & Dec. only)
Each record – donor id, amount, recipient, datestamp
Questions to be asked, what can be learned about contributions of one day events to ongoing donor behavior
Dataset involves NDAs, permissions, remote access

4. Questions to Answer Can you classify donors by behavior?
Type of charity they favor, e.g.
“Retention”: What makes them repeat donations? What are loyalty factors?
What is the value of acquiring different types of donors?
I.e., long-term donation pattern.