1. Client: Marriott International
Title: Marriott “BE YOU” Getaway Sweepstakes
Objective: Develop a sweepstakes to leverage Marriott’s support of Gay Pride Festivals.
Tactic: Daily entry sweepstakes hosted on a microsite
Mechanics: Consumers were driven online to to complete the registration form to receive an entry into the sweepstakes. Consumers could come back each day to earn additional entries.
Prize: One Grand Prize Winner received a $1,000 Marriott International gift card and $3,000 was awarded in the form of a gift card, to be used towards travel to the 2013 New York, San Francisco or Berlin Gay Pride Festival.
DJA Handled: Administration & implementation, promotion website design, HTML coding, programming & hosting, random drawing, winner notification, and prize fulfillment