1. Online Brand Monitoring System
Monitoring Your Brand Online Richardson Joseph Project and Portfolio 1 ENT119-O 01 Ryan Mickley September 29, 2017

2. Online ID calculator results
According to the online ID calculator, the results indicate that I am digitally distinct. The results of my name search reinforce my unique personal brand. 01
My purity score is Stellar which means that I have a unique name which has a high ranking in the world wide web (WWW). 02
I’m average in diversity since I have some multi-media and real-time content. 03
My validation score is low since I have not implemented any branding to build my personal brand. 04

3. The brandality quiz indicates that I have 31% Hero Brand Archetype.
The brandality quiz indicates that I have 35% Royalty Brand Archetype.
The brandality quiz indicates that I have 23% Maverick Brand Archetype.
The brandality quiz indicates that I have 15% Sage Brand Archetype.
Brand Archetype Quiz

4. Hootsuite
Hootsuite is an important marketing and promotional tool that assists in building the online brand for an organization.
I used two tabs in the dashboard to build my online brand namely Engaging the audience and expanding the audience.
This tool uses social media to create awareness of the company’s operations and interacting with the audience.
Hootsuite is important in obtaining important feedback from customers due to the interaction it provides.

5. Hootsuite

6. Hootsuite
The brand created under Hootsuite is JAK ltd which is a company operating in the Food and Beverages industry. 01
Hootsuite provides an avenue to establish an online brand that is dependent on the interaction between customers and social media. 02
It enables brand to establish a valid competitive advantage over other companies. 03
I followed other companies operating under the Food and beverages industry such as McDonald’s Foods. 04

7. Google Alerts
It is relatively easy to set up the Google Alerts account compared to all the other accounts.
In this case, I created a personal brand of JAK Ltd which will enable me to monitor the trend and performance of firms in the food and beverages industry.
JAK Ltd deals with fresh products and it operates under the Food and Beverages industry.
I’m monitoring companies such as McDonald’s, KFC and other trend setters in the hotel business.

8. Google Alerts

9. Feedly
Feedly is a social media site where users add and follow pages based on their interest. 01
In this case, I followed the tech sources due to my love for technology and innovation. 02
I also followed various sources including farming, agriculture, business and entrepreneurship. 03
All these sources had different feeds which offered additional information and insight into the topic of interest. 04

10. Feedly

11. Feedly
The information being curated throughout the account is based on the sources followed.
As shown by the screenshot, the RSS feeds provide information based on the sources followed.
To improve on my personal brand, it is important to follow sources which related to my expertise and qualifications.
The RSS feeds provides articles that are directly related to the sources of interest making them appropriate in brand improvements.

12. Brand Quiz - Kaye Putnam | Psychology Driven Brand Strategist. (2017)
Brand Quiz - Kaye Putnam | Psychology Driven Brand Strategist. (2017). Kaye Putnam | Psychology Driven Brand Strategist. Retrieved 29 September 2017, from
feedly: organize, read and share what matters to you.. (2017). feedly. Retrieved 29 September 2017, from
Google Alerts - Monitor the Web for interesting new content. (2017). Google.com. Retrieved 29 September 2017, from
Hootsuite - Login. (2017). Hootsuite.com. Retrieved 29 September 2017, from
Online ID Calculator - make sense of your Google results. (2017). Onlineidcalculator.com. Retrieved 29 September 2017, from
References