1. Managing Master Data for Supply Chain Excellence
Greg Valdez
Director, Master Data Engineering
Intel Corporation
2/6/08

2. Managing Master Data for Supply Chain Excellence
Why focus on Master Data?
Intel’s Experience
Applying Quality Methods to Information
Strategies for Best Results
Q&A

3. Why Focus on Master Data?
Every Supply Chain Activity is Dependent on High Quality Master Data
Visibility
Agility
Planning
Execution

4. The Master Data Foundation
Consistent Master Data Enables Faster & Better Decisions
Across the Enterprise
Transaction
Systems (ERP,MES)
Planning, Analytics Systems
& Y
Master Data
Supports the universe of Transactions & Decisions
Supports ALL business processes
Transactions at a Planning and Execution Level
Customer
Supplier
Employee
Organization
Product
BOM
Item
Financial
Location

5. Formalizing Information Quality at Intel
Corporate wide information quality initiative began in 2001
Formed a dedicated Information Quality Organization
Included targeted training & objectives tied to bonuses
Elevated Awareness Across the Enterprise
Data is an asset - “It outlives the systems”
Quantified the impact of poor data quality
Redundancy, Excessive process TPT, scrap & rework
Mindset change to manage master data as a business capability, not IT infrastructure

6. Quality Methods for Information
Blueprint
Product
Specification
Data
Definitions
(re)-Building
Manufactured
Information
TIQM ®
Define it
Measure it
Cost of Non Quality
Improve the Data
Improve the Process
Establish IQ Environment P1
Assess Data
Definition &
Information
Architecture
Quality P2
Assess Information P3
Measure Nonquality
Costs P4
Reengineer
And
Cleanse
Data P5
Improve
Process P6
Establish the Information Quality Environment
Value/Costs
Cleansed Data
Improvement
Define it
Measure it
Impact ?
Fix the Data
Fix the Root Issues
Paradigm Shift ?
Quality Methods Drive
the Right Sustainable Result
® TiQM is a register trademark of InfoImpact Inc.

7. Strategies for Best Results
Right Timing
Leverage & Drafting
One Size Does Not Fit All
‘Mainstream’ Roles
Competency Development
Strategic Partnerships
Good idea before its time can kill momentum, and a good idea that’s late to the party creates re-work and maybe never sees the light of day. This is about seizing the opportunity for change and making sure the core elements of change enablement are all present and ready.
Using leverage is about drafting behind a major change or re-engineering initiative. It can also be the leverage from a pain point in the business that traces back to master data as the root of the problem or from the envy of success at another company.
One solution design does not fit all subject areas. It is somewhat counterintuitive to a standardization initiative but it is necessary to match the solution to the problem. Use what works and don’t try to force fit something that doesn’t (i.e. process, technology, governance model).
Mainstream roles refers to positions such as Asset manager or Product manager. These are roles that are typically found and their purpose is to ensure that the asset or product they are responsible for is producing value. Value is measured by ROI of the capability and customer satisfaction. In this case it is about evolving each master data subject area capability to ensure it meets the needs of the enterprise.
Competency development is all about building a sustainable future. This is not a project that comes and goes. It is a business solution that has a set of technology components that will continue to evolve, improve and integrate with other business solutions.
Strategic partnerships is all about working both internally and externally to deliver more value than you could do otherwise working independently. In some cases it is absolutely mandatory, such as business units and IT working together; meet in the middle, not just dumb-down the IT speak. Externally it’s about getting your solution providers to have appropriate skin in the game….tying their success to yours.

8. An Orchestration of Strategies
Master Data Management
ROO/ROR
For each attribute
Distribution
Consolidation
Administration UI
Workflow
DSS
App
Business Owned
Create/Maint/Steward
Profile &
Dashboard
Industry
References
Trans,
Apps
Disparate
Sources
SQL Server,
SAP
Teradata,
Oracle,
MD Use Cases
Trans
Business Rules
Mapping
Standardize
Merge
Cleansing
Governing To The Design
Standards
The Design:
Business
Data
Application
Technology
The Blueprint/
Design Spec
Inspect for Compliance
to the Design/Standards
The Architect
The
Customer
The General
(deliver the solution)
Solution
Business Process
Engineering
Software
Engineers
Hardware
The
Blueprint
Improved
Master
Data
MDM Capabilities
Governance &
Asset/Product Mgt Roles
I am missing the BOM
Corporate mandate
to re-implement
Standard SAP
PLAN: Master Data Product Management     ▪ Capability roadmaps, funding & alignment with process capabilities
  DESIGN: Master Data Solutions     ▪ BDAT blueprints     ▪ Working across multiple stakeholder groups to create the designs
  BUILD: Master Data Program Management     ▪ All programs & projects that deliver and integrate master data capabilities
  RUN: Ongoing Product Management     ▪ Governance to designs     ▪ Establishing accountability within the business to measure/improve the quality       and user satisfaction                        
The Missing Link!
Leverage
Business ‘Pull’

9. Data Management Capability Reference Model
Business Owned
Create/Maint/Steward
Master Data Management
ROO/ROR
For each attribute
Administration UI
Workflow
Distribution
DSS
App
Profile &
Dashboard
MD Use Cases
ERP
non-ERP,
EDW,
Other DB’s
Trans
Apps
Consolidation
Industry
References
Trans,
DSS
Apps
Disparate
Sources
ERP
non-ERP,
EDW,
Other DB’s
Business Rules
Mapping
Standardize
Merge
Cleansing
Develop & sustain MDM competencies

10. Supplier Master Data Capability Roadmap
For Illustrative Purposes
Supplier Master Data Capability Roadmap
If required
Supplier Add / Change TPT Reduction
Portal w. workflow (Rev. 1)
Portal w. workflow (Rev. 2)
Integrated Services: Search & Select, Change Notification, Regulation
Business Process
Search & Select
(Basic)
Role-based Security
Regulation Biz Process (Manual)
External UI
Create / Change
Conversion Execution (Stage 1)
Privacy Compliance
Conversion Execution (Stage 2)
Conversion Strategy
Data
Lifecycle (Rev. 1)
EOL SDB
Change Notification (Manual)
Lifecycle (Rev. 2)
Spends Hierarchy
D&B Data (DUNs, Family Tree, Diversity, etc)
DQ Monitors
DUNS Data Quality CIP
Supplier Interim Next Gen ROO
Preferred Supplier Next Gen ROO
Goal State ROO
Compliant
ROO/ROR
EOL PSG & PSMT
SAP BI ROR
Enable EOL CVM
Search & Select (Basic) capability will not include service integration across the biz suites with transactions (will only go against ROO)
Change Notification: Notification of changes to the data and sending those changes to everywhere needed.
Teradata ROR
ROO / ROR Reduction
Information Blueprint
v. 1.0
Training / Education
Add Spec to SGB
Governance
Information Blueprint
Continuous Improvement
Information Blueprint
v. 2.0
Q Q Q Q Q Q Q Q4
Master Data Product Manager Drives Stakeholder Alignment

11. Summary Managing Master Data for Supply Chain Excellence
Focus on Building a Strong Master Data Foundation
Practice the use of Information Quality Methods
Orchestrate Strategies for Best Results

12. Q & A
2/6/08