1. Ch. 9
The Design Segment

2. Get in groups of 3
Assign A, B, C
A stand up
Ask your team to list ways a designer/ or franchise owner can determine the price of apparel. (Gather answers from everyone).

3. Price Market Categories (Accessibility)
Designers
Bridge
Better
Moderate
Budget

4. Price Market Categories ($)
Budget
Moderate
Better
Bridge
Designers

5. Designer
Couture
Custom-made
High fashioned
Recognition

6. Bridge Secondary > $100 Sportier/ Career Ready-to-wear
Factories vs.
individual

7. Better
High Quality
Reasonable Price
Unnamed
Accessible

8. Moderate Medium price Well known Widely available Lower margins
Higher profit

9. Budget Lowest priced Retail racks Knockoffs Less expensive Overseas
High volume

10. Collection Showings Collection Line Runway extravaganzas
Designer RTW collection showings
Trade exhibitions
Individual show rooms

11. Capitalizing on Name Recognition
Personal Trademarks
Reputation
Logo
Famous name
Secondary Lines
Licensing
Franchising
Sewing Patterns

12. Fashion countries United States France Italy Great Britain Germany
Spain
7. Canada
8. Central & South America
Japan
10. China
11. Taiwan
12. South Korea

13. Designer Projects
Choose one of the designers from your country. (Pg )
Slide 1- Name- Class- Country- Designer
Slide 2-How did the designer get started? Background information
Slide 3- What are his/ her specialties? What lines are offered? Price levels?
Slide 4- Does the designer belong to fashion design trade association? Has he/ she received any awards?
Slide 5- At least 5 pictures highlighting work