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Shavonne Henry, Nikia Clarke, David Heymann, Brandon Knight

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1 Shavonne Henry, Nikia Clarke, David Heymann, Brandon Knight
Privacy Policy Shavonne Henry, Nikia Clarke, David Heymann, Brandon Knight

2 Facebook Overview Information collected by facebook companies How information is used and shared Communication, notification & legal requests Conclusion

3 What is Facebook? Currently world’s largest social network
Mark Zuckerberg and Eduardo Saverin Share content with family and friends online  1billion + users Created by Harvard Students in 2004 Send messages Post status updates Share photos and links …

4 Common Facebook Terminology
Friend: People you add who will see things you share Tag: Used to associate friends/individuals with photos or posts Like: Shows friends whether you like the content they shared Timeline: Profile Page

5 Privacy Overview “While Facebook offers privacy tools to help you limit who can see the things you share, it's important to understand that Facebook is designed to be more open and social than traditional communication tools.” – GCF GLOBAL

6 You’re In Charge Learn how you’re in control of your Facebook experience customize your privacy settings so you can confidently share your moments. increase your account security and learn how we help protect you. control the ads you're shown so they're more useful to you. data and technology help us connect and support you in new ways.

7 Basic Facebook Privacy Settings
Depends on the level of privacy that the user is comfortable with

8 What Facebook states they collect
Things you do and information you provide Things others do and information they provide Your networks and connections. Information about payments Device information. Information from websites and apps that use our Services. Information from third-party partners. Facebook companies.

9 What Instagram states they collect
Information you provide us directly Finding your friends on Instagram Analytics information Cookies and similar technologies Log file information Device identifiers Metadata

10 What WhatsApp states they collect
Information you provide Your Account Information. Your Messages.  Your Connections. Customer Support. Automatically collected Information Usage and Log Information. Transactional Information. Device and Connection Information. Cookies. Status Information. Third-Party Information Information Others Provide About You. Third-Party Providers. Third-Party Services. 

11 Data points for targeted advertising

12 Data points for targeted advertising

13 How does Facebook use your information?
Deliver service, personalize content and make suggestions for you Learn how you use and interact with services and people connected to Using location information: Help you check-in and find local events or offers in your area Tell your friends that you are nearby Communicate with you Send you marketing, updates on services & policies and terms Show ads and measure effectiveness and reach of ad services Promote safety and security by verifying accounts and activity

14 How does Facebook use your information?
Deliver service, personalize content and make suggestions for you Learn how you use and interact with services and people connected to Using location information: Help you check-in and find local events or offers in your area Tell your friends that you are nearby Communicate with you Send you marketing, updates on services & policies and terms Show ads and measure effectiveness and reach of ad services Promote safety and security by verifying accounts and activity

15 How is your information shared?
With people you share and communicate with Public – available to anyone Friends – can download and then re-share with anyone People that see content others share about you Apps, websites and third-party integration on or using Facebook services Sharing within Facebook companies (Instagram, WhatsApp, etc.) New owner – may transfer your information to new owner Advertisers, third party partners and customers

16 How is your information shared?
“The data our interactions provide feeds the complex algorithms… allows Facebook to target users with terrifying accuracy, with the ability to determine whether they like Korean food, the length of their commute to work, or their baby’s age” – BBC News

17 Privacy Communication
Early years ( ) Facebook was known for its gradual decrease in User’s Protection 2005, 2006, 2007, 2009 2009 The policy was redrafted twice A small pop-up appeared upon login the 2nd time (settled with FTC) A simple click away indicated acceptance of the new policy More legal language added to allow Facebook to compete with Twitter 2014 Removed two-thirds of their privacy policy Simplified the language and the structure into small chapters Interactive and dynamic Privacy Basics page

18 Privacy Update Notifications
Facebook is under FTC and third-party scrutiny until 2030 FTC asked for the following in the settlement regarding notifications: Disclose significant modifications Affirmative consent when new changes supersede a user’s current settings Transparency regarding businesses’ usage of information collected

19 Access, Preserve and Share Info
Legal requests Subpoena Court order Warrant Detect, prevent or address fraudulent or illegal activities To protect you, Facebook or others Prevent death or bodily harm Not limited to: The United States Financial transaction information

20 How to protect your privacy on Facebook?
Don’t create a Facebook account. If that’s not an option then: Restrict your personal information (exclude birthday, birthplace, contact information, etc.) Restrict your profile access to friends only Control what friends see and do on your page Choose your friends wisely and limit access to Friends list Block and unfriend Disable location tracking Opt out of targeted ads Limit other apps connected to Facebook Manage your activity

21 Conclusion Facebook is a powerful social networking site that can connect family and friends all over the world, create or build brands and help grow your business. Users should take the time to thoroughly read the privacy policy, use the available tool to limit the exposure of their personal information and be mindful of what they post. Ultimately, you are responsible for protecting personal information.

22 arent.png to-obtain-consent-from-all-my-customers-to-make-a-change-to-my-privacy-policy/ thomasbrewster/2016/06/29/facebook-location-tracking-friend- games/&refURL= facebook/

23 Shavonne Henry, Nikia Clarke, David Heymann, Brandon Knight
Privacy Policy Shavonne Henry, Nikia Clarke, David Heymann, Brandon Knight


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