1. Internal business apps Enterprise integration
7/22/2018
Internal business apps Enterprise integration
Technical guidance
© 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

2. Table of Contents Scenario overview
Scenario value (customer benefit narrative)
Components & capabilities

3. Enterprise integration
7/22/2018
Companies want to simplify business processing
What are the situations?
Driving to expand their B2B and integrate multiple third-party services
Datacenters on-premises, yet LOB apps in cloud already
Lucy’s addition:
Simplification/expansion of B2B
Goal of integrated services across multiple 3rd party services
Datacenters on-prem, yet LOB apps in cloud already
Company goal to simplify their business processing
A need for faster “go to market” and “promotions” on new products
Optimizing “The Shelves”
A need for faster Go-to-Market and promotions on new products
© 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

4. 65% 1M/Hr 75% Enterprises continue to invest in integration
of firms’ IT assets will be offsite in colocation, hosting, and cloud datacenters by 2018***
1M/Hr
new IoT devices sold by 2021**
* Source: Gartner “Market Guide for Hybrid Integration Platform-Enabling Technologies,” Market Guide for HIP- Enabling Technologies” - Published: 29 June 2017 ID: G
**Source:  Gartner “Top Strategic Predictions for 2017 and Beyond: Surviving the Storm Winds of Digital Disruption” -  Published: 14 October 2016 ID: G
***  IDC research:  FutureScape-Worldwide-Cloud-2016-Predictions.pdf
“Organizations require a well-architected, multidiscipline HIP that can:
Address the full spectrum of endpoints and domains (including data, App to App and B2B integration)
Enable both systematic and adaptive integration approaches
Support a hybrid (cloud and on-premises) deployment model
Offer tailored UXs and features applicable to the various people now "doing integration," and enable self-service access to the platform's functionality
Offer API management capabilities to support policy management and service governance
Many vendors are targeting this demand, in terms of providing either component parts or a full suite of offerings that customers can leverage to implement their HIP. This will likely lead to a market of "out of the box" HIPs providing all (or most of) the HIP capabilities as an integrated set of technologies.
75%
of large organizations will establish hybrid integration platforms by 2020*

5. Limitless possibilities
Differentiators
Build powerful integration solutions that can seamlessly connect traditional on- premises LOB applications and cloud-native applications
Enterprise-grade
Hybrid
Limitless possibilities
Reliable and secure messaging across LOB and cloud applications 
Publish, manage and gain insights regarding APIs 
Extensive transact and communication capabilities
Connectors to extend workflows to/from the cloud
Connect to back-end services hosted anywhere
Utilize numerous Azure cloud services such as Machine Learning, Cognitive Services, and Bots to gain deep business insight

6. 7/22/2018 “
Forrester noted that Microsoft’s reference customers were among the most satisfied with both the vendor and the solution…Microsoft’s Azure API Management should be on the shortlist for Azure customers and prospects
– Forrester
Further integration with Azure Functions, Machine Learning and IoT Suite, along with usage of Office 365, Microsoft Dynamics and other core applications, will drive global demand for hybrid integration
- Gartner “
LYDIA LEONG Gartner “
What do others say about Microsoft Azure?
Gartner’s Magic Quadrants evaluate multiple vendors against a completeness of vision/ability to execute matrix
Microsoft is a leader in 17 of these quadrants overall including the five on this slide which are related to app development in particular “
© 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

7. Hero products Azure Logic Apps: Azure API Management
Create business processes and workflows visually
Integrate with SaaS and enterprise applications
Automate EAI, B2B/EDI, and business processes
Utilize the Microsoft Cloud to enhance your integration solutions
Product BOM
Azure API Management
Create modern API gateways
Secure & protect APIs from abuse
Gain insights into API usage and health
Automate developer onboarding
Develop, Consume, and Manage APIs

8. Hero products Azure Service Bus: BizTalk Server 2016
Build reliable and elastic cloud apps with messaging
Protect your application from temporary spikes in traffic
Connect your existing on-premises systems to cloud solutions
Distribute messages to multiple independent back-end systems
Scale out ordered messaging to multiple readers
Decouple your applications
Product BOM
BizTalk Server 2016
Access comprehensive capabilities and tools to connect mission critical, on premises applications
Extend your investment with hybrid connectivity between existing systems and cloud applications
Add Azure Services to gain new insights from your connected systems

9. Sample tech diagrams: guidance
7/22/2018
This diagram illustrates one way in which customers can utilize Microsoft’s enterprise integration capabilities. It is an example from the MTC Internal Business Apps demo: Contoso Property Insurance. Please consult your architect to design a solution that fits customers’ situation. Logic Apps works identically in all topologies mentioned below – it connects to each via HTTP.
Example using ACS: Azure Container Service is a great way to run open source apps such as node.js web apps in a cluster of containers. From there, you can store data in SQL Server database, and connect to CRM, SAP and 3rd party services via Azure Logic Apps. Logic Apps can orchestrate workflows, integrating seamlessly with on-prem asses such as BizTalk Server 2016, and SaaS solutions like SAP. Azure API Management provides full-cycle API capabilities including an API Gateway and portals for management and publishing. This enterprise integration solution also enables customers to leverage the advanced intelligence services like Machine Learning and Cognitive Service without creating anexpensive data scientist team. Employees can access apps via secured Active Directory.
Sellers: feel free to swap out icons with apps & services that your customers use.
Sellers: Recommend PowerApps when customers want to build fast, internal mobile apps without hiring pro dev- they are very user friendly. Recommend Xamarin when they want to build fully native, high-performance user experiences for Android, iOS, UWP, and connected devices (tvOS, watchOS, Android Things, etc).
Sellers: you can move the dev suite block (that contains VS, VSTS, Xamarin, Xamarin Test Cloud logo) to the left under Customer Mobile or Employee Mobile to further illustrate the completeness of our dev tools.
© 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

10. More Azure Cloud, C+E Icons
Additional icons for your diagram
7/22/2018
More Azure Cloud, C+E Icons
© 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

11. Enterprise integration
Node Web App
Structured
Customer Mobile
Blobs
Logging
SharePoint
Azure Active Directory B2C
Application Insights
Container Service
Cognitive Services
Service Bus
PowerBI (Q&A)
Logic Apps
API Management
Machine Learning
Employee Mobile
Multi-Factor Authentication
Office 365
Azure Active Directory
Representative architecture for discussion purposes only. It is not meant to represent design of the demo. Please use it only if
you’re comfortable in having a solution architecture discussion
And customer wants to dive into a specific solution scenario
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Enterprise Integration components integrate with Azure App Service, Azure Container Service, and Azure Service Fabric. Example here is just one possible implementation.
Node.js-based application code runs in a cluster of containers deployed using Azure Container Service.
Structured app data is stored in SQL Database.
App integrates with CRM data in Salesforce, accounting data in SAP, and external 3rd party services via Logic App workflows.
Employees in the field can process claims using a PowerApp that that uses Logic Apps workflow.
Photos related to claims and analyzed via Machine Learning and Cognitive services.
Customer specific application access is managed by Azure Active Directory B2C.
Employee specific application access is managed by Azure Active Directory with 2FA.
3rd Party
PowerApps
Functions
Active Directory
Salesforce.com
SAP
Xamarin
Test Cloud
Visual Studio Team Services
Xamarin
Visual Studio
BizTalk Server