1. Client: Road Runner High Speed Online
Objective: Customer retention
Mechanics: Road Runner customers registered to play the game. Once the game was played, either a winning or non-winning message was revealed and the entrant was automatically entered into the Sweepstakes Drawing and the Second Chance Drawing.
Prizes: Grand Prize: Skip Barber Racing School round trip coach class air transportation, rental car, accommodations, Skip Barber Three (3) day Racing School to learn and perfect driving techniques and $ spending money. First Prizes: Garmin Rino 110 GPS 2-way radios, Mountain Bike, Jansport Backpack, Sport watch, REI.com gift card, Fuji Underwater Single-Use Camera.