1. Philp Industries Weekly Summary August 6th - August 12th
Cycle Force Group (CA)
Prepared on August 16th 2017
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2. A Data-Driven Approach
AMAZON ORDERS
AMAZON SALES
FAST TRACK
AMS
CHARGEBACKS
CATEGORY PERFORMANCE
BRAND PERFORMANCE
INDIVIDUAL PRODUCT PERFORMANCE
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3. Amazon Orders Amazon PO Dollars SKUs Ordered Confirmation Rate
Fulfillment Rate
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4. Amazon Sales Shipped COGS Shipped SKUs Average Sales Price
Inventory Weeks of Cover
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5. Fast Track Fast Track Replenishable Out of Stock
Non-Replenishable Out of Stock
Lost Buy Box
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6. AMS Sales Spend Average Cost of Sale Conversion Rate
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7. Chargebacks Non-Compliant Barcode
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8. Category Activity Category Shipped COGS August 6th - August 12th
Change over last week
9000 Cycling Balance Bikes
$758.61
$-11.70
9000 Cycling Bike Baskets
$750.61
$423.71
9000 Cycling Inch Bikes
$696.53
$391.46
9000 Cycling Folding Bikes
$366.68
9000 Cycling Bike Cleaners and Lubes
$311.01
$180.52
9000 Cycling Road Bikes
$286.69 $
9000 Cycling Wheels
$209.07 $
9000 Cycling Cruiser Bikes
$134.71 $
9000 Cycling Inch Bikes
$108.67 $
9000 Cycling Tires
$108.08
$87.76
9000 Cycling Water Bottles
$105.61
$87.58
9500 Street- Surf -amp- Snow BMX - Bikes
$80.07
9000 Cycling Accessories
$74.31
$-18.42
9000 Cycling Trailers
$74.07 $
9000 Cycling Bike Small Parts
$70.48
$68.07
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9. Brand Activity Brand Shipped COGS August 6th - August 12th
Change over last week
Royalbaby (ROYNS)
$1,063.46
$154.14
Nantucket Bicycle Basket (NANT2)
$732.81
$450.13
Mantis (MANTV)
$446.75
$311.79
Armor All (ARMQP)
$311.01
$198.59
Hollandia (HOLMU)
$286.69 $
ByK (BYKA2)
$213.46
$1.71
Vuelta (VUEL3)
$209.07 $
Ventura (VENUP)
$183.28
$48.77
CFG (CFGA2)
$134.71 $
Polaris (POLHU)
$127.98 $
Kenda (KENF6)
$118.95
$87.88
M-Wave (MWAV2)
$95.45
$32.51
Trail-Gator (TRAUP)
$89.24
$-31.34
Anlen (ANLE3)
$86.02
Kawasaki (KAWA6)
$72.89
$-44.08
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10. Top Products Parent Products Individual Products Product Shipped COGS
Change over last week
RoyalBaby BMX Freestyle Kids Bike, Boy's Bikes and Girl's Bikes with traini... (B010D00ZUG)
$805.20
$108.14
Armor All Bike Care Products (B06XY6BH1V)
$311.01
$198.59
RoyalBaby Space No. 1 Aluminum Kid's Bikes, inch wheels, Boy's ... (B00X58OVGI)
$146.82
Cycle Force Women's Stylish Cruiser, 26 x 15.5 inch/One Size (B072HF2TFR)
$134.71
RoyalBaby Jenny -amp- Bunny Girl's Bike with basket, 12, 14, 16 or 18 inch girl... (B010N38CX0)
$111.44
$0.00
Kenda K-193 Kwest Commuter Wire Bead SRC/PRC Bike Tire (B00H2AJZTI)
$108.08
Vuelta ZeroLite Track Comp 700C Wheel Set (B00H2AIL20)
$105.11 $
Nantucket Bicycle Basket Expandable Rear Pet Carrier (B00YGHFFJY)
$93.57
Nantucket Bicycle Basket Lightship, Child Classic/Tapered (B00YGHFN1O)
$82.44
Mantis Flipside 20 Kids Bicycle (B074K33H6S)
$80.07
Individual Products
Product
COGS
Change
Out of Stock
Mantis Tri-Rad 24 Burgundy Adult Folding Tricycle (B06XJ43HZV / MA01A-16)
$366.68
0.00 %
RoyalBaby BMX Freestyle Kids Bike, Boy's Bikes and Girl's Bikes with traini... (B00KNL5AEM / RB14B-6W)
$305.64
$203.90
RoyalBaby BMX Freestyle Kids Bike, Boy's Bikes and Girl's Bikes with traini... (B00HXGSBXC / RB14B-6B)
$298.83
$199.22
0.91 %
Hollandia M1 Land Cruiser Bike, 26 inch Wheels, 18 inch Frame, Men's Bike, ... (B004XYZWLG / HOLL-3)
$286.69
Nantucket Bike Basket Co Lightship Collection Oval/Dark Stain Bicycle Baske... (B0048LP6GA / C/002/A)
$242.83
$173.45
ByK E-350 Kid's Bike, 18 inch Wheels, 8.5 inch Frame Girls Bike, Purple (B00Y0PNVCU / BY JV)
$213.46
34.90 %
Armor All Bike All-Purpose Lubricant (B00YC5B9BI / AA05)
$211.92
$142.90
20.03 %
Royalbaby Space No. 1 Kids' Bike, Perfect Gift for Kids, 16 inch wheels, Re... (B00WDUZ4I8 / RB16-17R)
$146.82
46.50 %
Nantucket Bike Basket Co Adult Classic Tuckernuck Collection Bicycle Basket (B004Y2LSAQ / B/003/A)
$136.08
$0.00
CFG Women's Stylish Cruiser, 26-quot-, White (B06ZZM1YVX / BKW-9906B)
$134.71
41.04 %
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11. Increasing Products Increasing Parent Products
Shipped COGS
Change over last week
Armor All Bike Care Products (B06XY6BH1V)
$311.01
$198.59
RoyalBaby Space No. 1 Aluminum Kid's Bikes, inch wheels, Boy's ... (B00X58OVGI)
$146.82
Cycle Force Women's Stylish Cruiser, 26 x 15.5 inch/One Size (B072HF2TFR)
$134.71
RoyalBaby BMX Freestyle Kids Bike, Boy's Bikes and Girl's Bikes with traini... (B010D00ZUG)
$805.20
$108.14
Kenda K-193 Kwest Commuter Wire Bead SRC/PRC Bike Tire (B00H2AJZTI)
$108.08
Nantucket Bicycle Basket Expandable Rear Pet Carrier (B00YGHFFJY)
$93.57
Nantucket Bicycle Basket Lightship, Child Classic/Tapered (B00YGHFN1O)
$82.44
Mantis Flipside 20 Kids Bicycle (B074K33H6S)
$80.07
Nantucket Bike Basket Co Gull Collection (Child-Size Oval/ 10.5 x 8 x 7.5) (B0068LVAZ4)
$55.98
Velo Plush Tour E-Grip Womens Saddle (B01N915VR9)
$28.84
Increasing Individual Products
Product
COGS
Change
Out of Stock
Mantis Tri-Rad 24 Burgundy Adult Folding Tricycle (B06XJ43HZV / MA01A-16)
$366.68
0.00 %
Hollandia M1 Land Cruiser Bike, 26 inch Wheels, 18 inch Frame, Men's Bike, ... (B004XYZWLG / HOLL-3)
$286.69
ByK E-350 Kid's Bike, 18 inch Wheels, 8.5 inch Frame Girls Bike, Purple (B00Y0PNVCU / BY JV)
$213.46
34.90 %
RoyalBaby BMX Freestyle Kids Bike, Boy's Bikes and Girl's Bikes with traini... (B00KNL5AEM / RB14B-6W)
$305.64
$203.90
RoyalBaby BMX Freestyle Kids Bike, Boy's Bikes and Girl's Bikes with traini... (B00HXGSBXC / RB14B-6B)
$298.83
$199.22
0.91 %
Nantucket Bike Basket Co Lightship Collection Oval/Dark Stain Bicycle Baske... (B0048LP6GA / C/002/A)
$242.83
$173.45
Royalbaby Space No. 1 Kids' Bike, Perfect Gift for Kids, 16 inch wheels, Re... (B00WDUZ4I8 / RB16-17R)
$146.82
46.50 %
Armor All Bike All-Purpose Lubricant (B00YC5B9BI / AA05)
$211.92
$142.90
20.03 %
CFG Women's Stylish Cruiser, 26-quot-, White (B06ZZM1YVX / BKW-9906B)
$134.71
41.04 %
Polaris Dragon Tricycle with Steel Frame and Suspension Fork, 10 inch Wheel... (B0011RATI4 / 61108)
$127.98
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12. Decreasing Products Decreasing Parent Products
Shipped COGS
Change over last week
Cycle Force Women's Vintage Cruiser, 26x15.5 inch/One Size (B SF)
$0.00 $
Vuelta ZeroLite Track Comp 700C Wheel Set (B00H2AIL20)
$105.11 $
Mercedes Benz GLK 3 Powered Ride Car, 12V (B06XNRR53T) $
Cycle Force EV Bicycle Trailer with Removable Cover (B071HV6LFX) $
Polaris Ranger B.0 24 Full Suspension Bicycle (B00NXGSF46) $
RoyalBaby CubeTube Kid's bikes, unisex children's bikes with training wheel... (B01JFUWN9G) $
Fun Unicycle (B06XTT5Q25)
$-70.65
Stop-A-Flat Puncture-proof, Thorn-resistant, No-flat Bicycle Tubes in 12/16... (B073R1MC2C)
$-55.66
Zoom 25.4mm Adjustable Stem (B001V5CF60)
$-47.76
Piranha Classic Mag Trike (B00H2ALEOW)
$-42.28
Decreasing Individual Products
Product
COGS
Change
Out of Stock
Hollandia Holiday F1 Cruiser Bike, 26 inch Wheels, 11 inch Frame, Women's B... (B004XSDAKW / HOLL-2)
$0.00 $
0.00 %
Vuelta ZeroLite Track Comp 700C Wheel Set (Black) (B008B2H3S6 / ) $
63.39 %
CFG Women's Vintage Cruiser, 26-quot-, Purple (B06ZYR2X88 / BKW-9902B) $
95.01 %
Polaris Wooly Bully Fat Tire Bike, 26X4 inch Wheels, 18.5 inch Frame, Unise... (B00LMINI3K / PO MT) $ %
Mercedes-Benz GLK 300 Electric Ride-on Car, Black (B017YPAXG4 / MB002) $
98.42 %
Cycle Force C12 Single Child 2-In-1 Bicycle Trailer -amp- Jogger (B07194MHQF / CF-BT514) $
98.53 %
Cycle Force EV Bicycle Cargo Trailer with Camoflauge Cover (B071L2PXW5 / CF-20319C) $
30.39 %
RoyalBaby BMX Freestyle Kids Bike, Boy's Bikes and Girl's Bikes with traini... (B00D3AW0FM / RB16B-6O) $
54.83 %
ByK E-250 Kid's Bike, 14 inch Wheels, 6.5 inch Frame, Girl's Bike, Pink (B00Y0PNVLQ / BY JV) $
Polaris Ranger Full Suspension Mountain Bike, 24 inch Wheels, 17 inch Frame... (B00LGMY15Q / PO MT) $
86.71 %
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13. Appendix
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14. Services Review Using a Data-Driven Strategy
Catalog Data Quality
Compare Amazon data sources and purchase orders to identify and set up missing catalog items
Continuously compare replenishment codes to all available data sources to maintain fidelity
Create new listings for missing items and set up new products in advance of line changes
Scrape Amazon content to detect and correct changes in variations or suppressed products
Detect and consolidate duplicate listings
Forecasting
Provide digestible format of Amazon forecasts and supplementary planning recommendations
Analyze historical recommendations for accuracy and improve forward forecast
Operations
Monitor fulfillment to proactively spot data issues
Update catalog data to ease fulfillment problems
Educate your team on fulfillment practices to improve fulfillment rates
International Expansion: Sell on Amazon Globally
Promotions/Marketing
Update Amazon content to improve search relevance and conversion to sale
Execute comprehensive marketing strategy across Amazon promotional tools
“Own” critical keywords in search results
Add premium content to qualified listings
Monitor and update targeting, balance of promotions to maximize ROI
Profitability
Negotiate with Amazon on COOP terms
Improve Amazon pricing strategy over time
Analyze metrics to find opportunities for margin improvement or increase sales volume through margin reduction
Monitoring
Continuously compare Amazon data to consolidated vendor “Reference Data”
Correct data issues on a weekly basis
Analyze key metrics to provide high-level feedback
Flexibility: What does your company need?
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15. Contacts Dan Philp Sage King Managing Partner dan@philpindustries.com
Sage King
Vendor Support
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