1. Chapter 4: Off-Site SEO

2. Chapter Objectives
Identify the various type of links found on a webpage.
Determine the weaknesses in a website’s link profile that is preventing it from ranking well on relevant searches.
Create and implement a plan to earn high quality links from external sources to improve a website’s search engine rankings on relevant searches.

3. Popularity Metrics Number of backlinks
Backlinks from related/relevant websites
Anchor text
Link neighborhood
Link freshness
Link diversity
Social sharing

4. Linkbait Examples http://moz.com/search-ranking-factors
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5. Linkbait Examples http://xkcd.com/radiation/
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6. Linkbait Examples
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7. Linkbait Examples http://www.seobook.com/archives/001792.shtml
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8. Linkbait Examples https://www.mnot.net/rss/tutorial/
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9. Linkbait Examples http://www.okcupid.com/politics
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10. Linkbait Examples https://yoast.com/articles/wordpress-seo/
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11. Linkbait Examples
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12. Linkbait Examples http://wateruseitwisely.com/100-ways-to-conserve/
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13. Linkbait Examples
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14. Linkbait Creation Exercise
Your client’s website is well-optimized but still ranks poorly on all of the important keywords. Come up with a great linkbait page for your client. Your client is:
A family practice doctor
A CPA
A financial planner
A physical trainer
A mortgage broker
A cake decorator