1. A Twitter account is not a digital strategy…..
@johnnybartonTP
Johnny Barton
Business Partner – Information & Strategic Solutions
June 2016

2. ……so what is?

3. First some introductions
Turning Point is a social enterprise, reinvesting our surplus into our services
We have over 50 years’ experience of working with individuals and communities
We started with one alcohol service in London, we now work in over 200 locations in England
We employ over 3,500 staff and last year supported over 65,000 people
We provide support for people with mental health issues, learning disabilities, drug and alcohol problems, offending behaviour, employment and housing issues and primary care needs

4. Why a Digital Strategy?

5. The Drivers to Digital 3.1 connected devices Digital by default
NHS 2020 vision FYV
Innovation and Efficiency needed in bids
My inner geek

6. Joined-up Digital
Digital
Marketing
Engagement
Treatment
Business

7. Engagement & Marketing
Map the Journey
Engagement & Marketing
Contact Us
Assessment 1 2
Care Plan
Treatment
Outcomes
Discharge
Aftercare
Insight

8. Engagement & Marketing
Map the Journey
Engagement & Marketing
Contact Us
Assessment 1
Treatment
Outcomes

9. Starting Small, Thinking Big

10. Engagement & Marketing

11. Contact us & Assessment
Over 1,250 referrals to a single service
Over 30% of referrals to that sight now submitted online
10 minute time saving per referral

12. Treatment & Outcomes Small scale pilot – 250 clients
Set the target of same or better outcomes
Now active in 3 services
Over 30% of contacts are when the service is closed

13. What have we learned?

14. You can “Do It Yourself”

15. Be brave!

16. Excite the Influencers

17. Key Takeaways
…...digital services need digital clients……
……digital clients need digital staff

18. Key Takeaways

19. Any questions? Johnny.barton@turning-point.co.uk @johnnybartonTP