1. Unit 8 – E-commerce by Nick Sims
Aims of the lesson
Read Assignment 2 –
Unit 8 E-commerce
We are going to tackle the P5 criteria today which is
“Examine the social implications of e-commerce on society”

2. What does implication mean?
AQA CD-ROM
What does social mean?
Relating to human society and its members
Relating to or belonging to society
What does implication mean?
The effect that an action or decision will have on something else in the future

3. Social implications Aims of the lesson
You need to make a double-sided leaflet – this can be created in Publisher or Word
The aim of the leaflet is to produce a consumer guide
One side there will be information about the social implications of e-commerce (P5)
On the other side there will be information about legislation (P4)
The leaflet must be informative as well as attractive for the customers to pick up and read
The leaflet can be created either as a brochure (folded leaflet) or normal leaflet in Publisher. You can use Word too.

4. “The e-commerce revolution has changed the business practices around the world”
Areas where established brands have had the upper-hand is trust as well as having existing customers .

5. Social implications – Mini task
Use the mind map like the one below to carry out this next task...
G. Economic and social impact due to speed of changes
A. E-commerce and the high street employment
F. Changing customer perspective
B. Impact for customers
Social Implications
E. Benefits for customers
C. Drawbacks for customers
D. Bricks and clicks organisations

6. Social implications – Mini task
In groups of three – discuss the following areas by answering these questions and write your ideas down on the mind map.
A. E-commerce and the high street employment
What would be the effect on employment opportunities?
E. Benefits for customers
What are the benefits?
F. Changing customer perspective
How should a site attract more customers?
What can alter a customer’s view about using a site?
B. Impact for customers
What is the effect of technology on the world in terms of shopping?
C. Drawbacks for customers
What do you think are some of the toughest hurdles that businesses face?
G. Economic and social impact due to speed of changes
What are the issues for those on low incomes?
D. Bricks and clicks organisations
How has shopping changed?

7. Changing customer perspective
Which term title from your list goes with this description. Is it? A B C D E F G
Description 1
Scare stories from the media
Identity theft
Items not being delivered
Value is just as important as low prices
Service – the majority of websites offer a 24-hour delivery time for a small additional cost
Ease – e-commerce from home is effortless
Security – there are a number of ways to protect customers and websites to reassure the customers

8. Economic and social impact
Which term title from your list goes with this description. Is it? A B C D E F G
Description 2
Alienating certain groups in society
With the rise of e-commerce threatening traditional business
There are issues for people who do not have access to the Internet
Those who only have a 56K dial up modem – broadband is not accessible making e-commerce not a very effective experience
Low income can mean that:
A computer or Internet subscription is not affordable
Lower priced goods are not attainable

9. Bricks and Clicks Organisations
AQA CD-ROM
Bricks and Clicks Organisations
Which term title from your list goes with this description below. Is it? A B C D E F G
Description 3
E-commerce is one of the most radical changes to business within the last century
Combination of the high street and the virtual world – bricks and clicks organisations are changing the face of shopping
No need to physically go to the high street
There are changes in how business is carried out
The patterns of some customers’ behaviour has changed

10. Benefits for customers
Which term title from your list goes with this description below. Is it? A B C D E F G
Description 4
Customers do not need to leave their house
Especially if they live in remote places
Good for individuals who have mobility difficulties
Buy products 24/7 and browse at their leisure
Benefits the people whose jobs do not fit the normal routine of 9 to 5
Stores can offer goods at lower prices than the high street
T hey don’t have to pay for rent or utilities or staff for a physical store
Search facilities i.e. like gocompare.com
Search for a product and compare prices

11. Drawbacks Description 5
Which term title from your list goes with this description below. Is it? A B C D E F G
Description 5
Trust is one of the biggest hurdles for a new e-commerce business
Customers may fear putting in personal and financial details into the site
Concern over receiving the goods
Not being able to inspect a product before it is bought
Concerns about receiving the goods on time when relying on a delivery service

12. Impact on customers Description 6
Which term title from your list goes with this description below. Is it? A B C D E F G
Description 6
The world is getting smaller...is it becoming more socially divided?
Communication is more easy to access
You can contact anyone and anywhere in the world
Businesses can open themselves up to a global market place
This increases challenges which is advantageous to customers (as long as the customers can afford the appropriate technology to participate in e-commerce)
Booksellers are facing huge competition with Amazon
E-commerce sites can offer deals at better prices
So traditional businesses must change their methods of advertising as well as methods of business

13. E-commerce and high street employment
AQA CD-ROM
E-commerce and high street employment
Which term title from your list goes with this description below. Is it? A B C D E F G
Description 7
As more businesses trade online there is an effect on employment opportunities
As traditional stores close – workers are unable to gain similar employment in the same field
E-commerce is appealing to those who are IT trained
E-commerce business can be run from small locations
Shop rent prices may fall due to fewer businesses buying or renting store premises or warehouses
This has a significant effect on the economy

14. Social implications Make the double-sided leaflet
This can be created in Publisher or Word
The aim of the leaflet is to produce a consumer guide.
One side there will be information about the social implications of e-commerce (P5)
Areas of social implications to include are (see the assignment):
Changing customer perspective e.g. (include at least one of the examples)
Economic and social impact due to speed of changes
Bricks and clicks (integrating high street and online presence)
Benefits for customers e.g. (include at least one of the examples)
Drawbacks e.g. (include at least one of the examples)
Impact on employment (e.g. the changing high street)
Social divide (e.g. impact on customers)