1. Nimble and Networked: The 2013 PEDv Crisis as a Case Study
Morgan Getchell, PhD
Joel Iverson, PhD

2. PEDv Fact Sheet Highly contagious coronavirus that infects pigs
Causes vomiting and diarrhea leading to dehydration
50-100% mortality rate in infected piglets
Infected pigs are pulled from production
2013 outbreak killed estimated 3 million pigs
Economic impact estimates between $900 million to $1.8 billion

3. States Affected in 2013 Outbreak

4. Networks and Social Resource Theory
Networks examine the relationships among the entities that make up a system
Network characteristics:
density
Centrality
Outliers/isolates
Social Resource Theory: a node’s achievement is in part a function of the resources their ties enable them to access

5. Pork Industry Network Existing network, but no existing plan for PEDv
Established communication channels
Pork.org website, print magazines, press releases
Important role of veterinarians
Weekly calls with 30 key network members

6. Communities of Practice
Communities of Practice highlight “the essential role of situated action in constituting knowing and practice” (Iverson & McPhee, 2008, pp ).
Situated Learning and Sharing Practices
Communicating Community
CoP theory explores communicative interaction to enact learning, knowledge and belonging

7. CoP Theory Elements
Mutual Engagement – Interaction practices – offer insights, adopt practices & share frustrations
Shared Repertoire – Specialized knowledge and resources (what and how)
Negotiation of a Joint Enterprise – Negotiated response to shared situation and larger context - enacts structures
CoP theory examines communicatively enacted practices of knowledge and learning

8. CoP Theory Illuminates
Mutual Engagement – processes of connecting around PEDv
Network analysis illuminates who is communicating and connecting
Negotiation of Joint Enterprise – Cooperation and extension of network
Veterinarians and Extension agents used – different producers trust different knowledge experts
Shared Repertoire – Network enacts new terms and practices
Clean versus sterile – pig care habits are a repertoire.

9. Merging Two Approaches
Focus on communicative connections and enactment
Process of enacting connection
Examines how communication enable and constrain action as two facets of structure

10. Commingling the Theories
Inform and compensate for blind spots
Network analysis shows who is talking to whom – closely connected to mutual engagement.
NJE demonstrates the process of enacting a community via the network.
Shared Repertoire are the practices that are co-constructed within the network interactions – knowledge shared or communicated

11. Can We Integrate the Theories?
PEDv case demonstrates utility of combining approaches
Understanding network – who talks to whom and how they mutually engage
PEDv relied on existing active and latent connections as a negotiated joint enterprise
PEDv information and education expanded a shared repertoire
Getchverson’s? Community Network Theory 
Demonstrates the interaction and enactment of community structures
Community is more than a network – enables and constrains (structures)
Fits Phase model – explains how post-crisis leads to pre-crisis best practices
The enacted community network enables and constrains future actions

12. Concluding Thoughts Potential for understanding how communication:
Constitutes
Enables and Constrains (structures)
Crisis preparedness, response and recovery
Nimble ability to explore dispersed groups of stakeholders
Explores connections and capabilities across disasters over time
Limitations and Concerns:
Don’t need another euphemism for team or cooperation
More than a mash-up of two theories

13. Thank you!
Questions?