1. Executive Director, Beverly Main Streets
Gin Wallace
Executive Director, Beverly Main Streets

2. About Beverly… Pop: 40,000 Median income: $74K Avg home price: $385K
Job growth up 18%
Top 4: health care, ed, adv mfg & tech / creative
Higher %age of non-family households than Essex County and state; attracting millennials and empty nesters
Median income higher than county and state; Nearly 40% earn $100K +
65% over age 25 have bachelor’s; 20% have masters +
Job growth up 18% since 2000 with higher paying jobs outpacing all other categories – beats county and state
Top 4 industries are health care, education, advanced manufacturing and tech/creative – epicenter of the NS Life Sciences Cluster with 60 clean tech and biotech companies
24 miles north of Boston with 8 miles of coastline
5 commuter rail stations, 5 exits off Rt 128, airport & marina
2 colleges, 3 historic theaters, 4 historic districts
Beverly Arts District (BAD) designated in 2015
391 downtown businesses with room for more!

3. The Main Streets Model ECON DEV DESIGN PROMOTION ORGANIZATION
Leverage your unique assets
Do 100 little things at once… but what things?
City
Events
Private

4. 2010

5. Downtown 2020 We needed a shared vision
Hired an outside expert; created D2020
4 goals: retail, arts, development, stability
Used the plan to engage private donors
Hired staff to ramp up events
Strong board, 2 staff, 125+ volunteers
Received an NEA grant to create a
master plan for the cultural district
Received MCC designation in 2015
Building a sustainable financial model
and a physical identity for BAD
City
Events
Private

6. Public – Private Partnerships
Mayor + City Council
Services agreement with City
Help design & fund projects
Collaborated on zoning for live / work spaces, brew pubs,
waterfront development, parking
Weigh in on downtown design
Leverage MDI and MCC

7. Public

8. Private

9. Events

10. Outcomes 20+ new retailers, thriving restaurants
2 historic theaters saved
Vacancy rates are low
700 new housing units downtown
Infrastructure projects are funded
We’re being BAD
Our 6 major events attract thousands
We’ve stayed focused on 4 goals
“It’s clear that Main Streets has had
an extraordinary impact on the
vibrancy of downtown.”

12. We hope to see you downtown!