1. DIGITAL GAME SCRATCH TO WIN
Interactive Digital Game Landing Page
American Campus Communities will own an interactive scratch off game promoted via social media. Entrants can receive prizes to be redeemed at designated locations. After the participant shares data, they will receive a chance to play again for the day and be entered to win free rent, a Purdue fan pack, tickets, prizes and more. Contest to be marketed via display advertising, social media, marketing, radio spots and text messaging blasts.
MEDIA ELEMENTS
Flight: September 14 – October 31
Custom URL purduesports.com/hubwest
250,000 Social Media Impressions
Custom Game with IP
Data Capture
Campaign Summary & Analytics
Sponsor Tagging
Turnkey Activation
Reach Defined Audiences
Brand Alignment with IP
Display Banner
Promotional Facebook Post
TRY IT HERE: T-Mobile

2. PROMOTIONAL ASSETS
DESTINATION PAGE

3. MEDIA PLAN
MEDIA
ASSET
FLIGHT
AD UNIT
QTY
IMPS
DiGITAL GAME SCRATCH OFF
Digital
Digital Game
Sept - Oct
Custom 1
Run of Site Ads
728x90,300x250
50,000
Social Media
Facebook Posts
246x470, 90 words 2
150,000
Instagram Posts
1080x1080, 50 words
Twitter Posts
1024x512, 50 words
, Dedicated/Co-Branded Blast -
Text Message Outbound Blast
TOTAL INVESTMENT: $$$$$$ TOTAL GUARANTEED IMPRESSIONS: 300,000+