1. Virtual Business Challenge
Market Research
Virtual Business Challenge

2. What is Market Research?
Collecting information about customers in order for businesses to make better organization decisions

3. Why conduct research? Information helps businesses
increase sales and profits
Helps solve problems

4. After your lesson: Define methods of research Understand market share
Understand market positioning
Conduct real market research

5. Answer these questions
What is market research?
What are the uses for market research?
What are the five steps for market research?
How is primary data obtained? Explain.
What is the difference between qualitative and quantitative research?