2. LEAD04p
#WPC16
Successfully entering the North American market: Practical strategies for bringing your business to the United States and Canada
Per Werngren, CEO, Accelerator
Paul Solski, CEO, AIM International
Dr. Petri I. Salonen, CEO, Tellus International Inc.
Dawson Lane, VP Finance and Information Technology, CWB Group

3. Is Your Solution Ready? Attractiveness Credibility Uniqueness
7/23/2018 4:39 AM
Is Your Solution Ready?
Attractiveness
Credibility
Uniqueness
Cape Canaveral
© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

4. Is Your Company Ready? Initial Investment Business Model
7/23/2018 4:39 AM
Is Your Company Ready?
Initial Investment
Business Model
Implementation
Seattle
© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

5. Where Should You Set Up? Finding Clients Finding Partners
7/23/2018 4:39 AM
Where Should You Set Up?
Finding Clients
Directories, events, LinkedIn, marketplaces, paid lists
Finding Partners
Pinpoint, WPC, Convergence, Communities, User Groups, Microsoft, LinkedIn
Finding Markets
In the US certain markets are flat while others are growing
© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

6. How & When Should You Expand?
7/23/2018 4:39 AM
How & When Should You Expand?
When Should You Expand
Expansion Options LA
San Francisco
© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

7. Scalability using Channels and Key Considerations
WPC 2013
7/23/2018 4:39 AM
Scalability using Channels
and Key Considerations
Business model alignment with the channel
Market segmentation and solution complexity
Roles and responsibilities with the channel
Supporting your channel
© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

8. Creating awareness for your offering
7/23/2018 4:39 AM
Creating awareness for your offering
Importance of Marketing
Maximizing Conferences
Partnering with Microsoft
Industry Associations & Publications
Online Communities & Social Media
Dallas
© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

9. Coming to Canada Vibrant Tech Ecosystem Low corporate tax rates
Access to North American market
Generous Gov’t Support
Lower cost

10. Large Tech Talent Pool
Ontario’s 44 universities produce about 30,000 computer science and engineering graduates each year
California — a state with about three times the population of Ontario — produces only
21,000 STEM graduates per year

11. WPC 2013
7/23/2018 4:39 AM
Panel Discussion Paul Solski, CEO, AIM International Dr. Petri I. Salonen, CEO, Tellus International Inc. Dawson Lane, VP Finance & IT CWB Group
© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

12. Thank You! Contacts: Per Werngren: per.werngren@acceleratorab.com
7/23/2018 4:39 AM
Thank You!
Contacts:
Per Werngren:
Paul Solski:
Dr. Petri I. Salonen:
Dawson Lane:
© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

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