1. JassyEvents An event to remember!

2. Busy Parents don’t have time to plan their kids birthday parties.
Problem:
Busy Parents don’t have time to plan their kids birthday parties. = +
Kids birthday coming up
No time to plan the party
Busy Parents

3. Solution:
Call JassyEvents!!
&
Call and you will save….

4. JassyEvents An event to remember!
We take care of: + + +
Invitations? Check!
Entertainment? Check!
Decorations? Check!
Food? Check! + =
&
Cake? Check!
Stress Free & Happy Parents Check!
Great Party & Happy Kids Check!

5. Monthly Break Even Units
Business Model
Definition of One Unit
Having 1 party for a client
I plan the party while you are stress free and worry free only worrying about what to get your daughter or son.
Economics of One Unit
Selling Price
$600
Cost of materials
$400
Cost of labor
146
Other variable costs
Total COGS/ COSS
$520
Contribution Margin
$54
Monthly Break Even Units
$242 =
4.84 ≈
5 units
$54

6. Miscellaneous Personal Service Description of Target Consumer
Market Analysis
Market Statistics
Industry Name:
Miscellaneous Personal Service
Annual Industry Sales:
$2.5 Million
Description of Target Consumer
Demographics
Geographics
Malden’s population is 60,071 and 47.6% is married and have children.
Malden, Massachusetts
Psychographics
Buying Patterns
Parents don’t have time to plan parties
To time consuming
Won’t know where to start
Holiday Parties
Many Birthday Parties
Graduation Parties
Total population of targeted geographic area
Population of target market
60,071
Market size
(based on
survey)
Target Market Size
60,071
13,280

7. Promotion and Sales
Word of Mouth: Clients talk about their experience with others and give them my information so they can use me.
Facebook Pages: Have a page for my company and talk about new ideas and package deals.
Instagram: Post pictures of parties that I did including the decorations, invitations, the entertainment, and the goodie bags.
Online Blogs: Talk about clients experience working with me
Flyers/Poster: Posting flyers around the city would help spread the word about my service

8. JassyEvents An event to remember!
Competition
Why JassyEvents?
Variety of packages and themes
Stress free and affordable
Customizable party
Everything included (invitations, entertainment, goodie bags, food, etc.
Direct Competition:
No party planning services in Malden
Most party planning services are expensive and are far.
Indirect Competition:
Closest event planning service is in Boston and their cost is very expensive and costumers aren’t able to pick the theme or style
JassyEvents An event to remember!

9. Qualifications People Skills Organizational Skills
Communicational Skills
Creative
Experience with planning parties
Easy access to office

10. Sales Projections Total Units 60 Gross Revenue $36,000.00 Net Profit
$286

11. Startup Funds Item Why Needed Cost All in One Computer
To schedule and plan the party
$749.99
Fax/Printer/Copier
For clients to come in contact with me and share information needed
149.99
Used Van
To transport all the decorations and materials to the location of that party
1,805.00
Answering Machine
For clients to come in contact about any issues or information
39.99
Total Startup Expenditures
$2,744.97
Emergency Fund
0.00
Reserve for Fixed Expenses
726.00
Total Startup Investment
$3,470.97

12. JassyEvents An event to remember!
Thank You
JassyEvents An event to remember!