1. Impacts of the Internet on Advertising
Technology paper by
Abeco J.C. Rwakabuba
Computer applications (CAP )
Dr. James Dottin
Abeco

2. Overview What is Internet? What is Advertising?
What are other advertising media?
Print
Radio
Television
Online advertising era?
Overview
Abeco

3. The Internet Advertising Global system of interconnected
computer networks,
Largest data sharing and usage,
Billions of users worldwide.
Advertising
Calling public attention to one's
product or service
Attracting potential consumers
Influencing media users.
Abeco

4. Other advertising media
Billboards
Books
Print newspapers and magazines
Radio stations
Television channels
Abeco

5. Internet advertising and Children
Internet is the fastest growing media today
Billions of users including children
Children :
easy target
Very receptive
Use Internet as an educational tool
Influence parents to buy
Dissimulated ads to overcome skepticism

6. Internet advertising and business growth
Marketing tool
Online transactions intensified
Online gaming and gambling:
Online casinos growth.
Small businesses are able to advertise online to millions of people.

7. Internet advertising and the old media
Billboard are fixed advertisement
Print papers, magazines and books are limited to the only writings and images.
Radio stations diffuse only sounds.
Cable Television has limited options.
Internet offers:
Text, Audio and video files
Ads can be replayed
Links for further search.

8. Internet advertising accessibility
Other media are inaccessible in some areas
FM radio are locally consumed
Cable Television are costly
Declining print papers reading due to the
fast-paced lifestyle.
Internet is accessible on mobile devices:
Cell phones
Tablets
Portable computers
Wi-Fi connection is widely found in public
places including commercial building,
transportation means.
Regular notifications messages and updates.
Internet advertising accessibility

9. All other media have increased their presence online for better advertising impact. Newspapers, magazines, radio, and television can be accessed online.
Online advertising is the fastest worldwide growing media
More research options in online advertising
Easy to access through portable devices at a fair cost with Wi-Fi.
Conclusion