1. Frictionless Commerce....

2. 1 2 3 Belgian Finance Club Google & Alphabet
Frictionless Cross-border Trade 3
Frictionless Payments

3. Google Confidential and Proprietary
1B+ users
on seven products globally
1B+
1B+
1B+
1B+
1B+
1B+
1B+
Google Confidential and Proprietary

5. 2013
Mobile First

6. Artificial Intelligence First
2016

8. Neural Art in TensorFlow
“The Starry Night”, Vincent van Gogh
github.com/woodrush/neural-art-tf
An implementation of 'A Neural Algorithm of Artistic Style',
There are more than 800 different repositories on GitHub alone that use tensorflow.
This example is just one of those, an implementation of "A neural algorithm of Artistic style" in TensorFlow
Based on “The Starry Night” from Vincent van Gogh
github.com/woodrush/neural-art-tf

9. 1 2 3 Belgian Finance Club Google & Alphabet Cross-border trade
Frictionless Commerce

10. Payment requests are not completed
20%
Payment requests are not completed

11. 71%
There are good reasons for a drop, eg the bank is refusing a stolen card.
However, most drops have nothing to do with that. Consumers dr more by lack of local payment methods
Source: ingenico

12. 20% x 71%= 14%
So why payments matter - here is a simple math, purely looking at the ‘performance’ aspects of it- payment can boost 14% of your performance marketing effectiveness.

13. Payments are Far from Global
27%
28%
55%
27%
19%
38%
Source: ingenico

14. Reducing complexity via Partnerships
Operational go-to-market Planning
Measurement & Scaling
Opportunity Identification
Barriers to Entry Assessment
Advertising Solution Design
Demand
Trends
Market insights
Competition
Compliance
Tax / Legal*
Localization
Recruiting
Logistics
Payments
Customer Service
Digital Acumen
Product Knowledge
Advertising Strategy
Performance Tracking
Customized Analysis
Automation
* not offered by Google

15. 1 2 3 Belgian Finance Club Google & Alphabet Cross-border Trade
Frictionless Commerce

16. Tap terminal to pay with your credit or debit card, or to redeem offers and gift cards, or to collect loyalty points
Press “buy with android pay” to checkout faster and directly in some of your favorite merchant apps

17. Choice
Simplicity
Security
Tokenization
100+ signals
Fingerprint in M

18. Android Pay app Approved partner apps Android Pay API
Security
Simplicity
Choice
Android Pay API
NFC
Host Card Emulation
Android Pay app
Approved partner apps

19. Belgian Finance Club
WRAPPING UP

20. connected the paradox people companies of the internet in Belgium then
are more

21. Belgium has still a path to go...
IMPORT 22
Online ads in Belgium
indexed Google
Ad volume 11 7 5
60% 4
Belgium
Foreign eCommerce sites influencing Belgium consumer
Belgian companies only represent 0,2% of digital export
100
40%

22. ..and frictionless payments in Belgium can make a difference...