1. ICA: Understanding Ethics Using Scenarios
Objective
To provides moral reasoning guidelines to apply tio business situations
Assumption
No one right answer to many ethical dilemmas you will face – art not science (wisdom)
Practicing w/ scenarios & debating w/ others helps will build sensitivity & awareness & will hone ethical reasoning skills

2. Moral Reasoning Test 1
Broad Thinking About Decision Consequences: Think broadly about possible ethical issues associated w/ the situation/decision. Anticipate the consequences of various options.
Who is Involved & Why? Involve as many of the right people as possible in the decision making process. Establish the right criteria for involvement (who, why, when, how?)
Stakeholder Interest: Does this decision produce the most good and least harm to relevant stakeholders?
Conventional Moralism: Does this decision uphold conventional moral rules? (sources of morals/ethics)
Personal Test: Can I live with this decision? (Gut check)

3. Moral Reasoning Test 2
The Publicity Test: Would I want to see this action that I’m about to take described in the front page of the local paper in a national magazine?
The Moral Mentor Test: Would the person I admire the most engage in or support me doing this?
The Admired Observer Test: Would I want the person I most admire to see me doing this?
The Transparency Test: Could I give a clear explanation for the action I am contemplating including an honest and transparent account of all my motives that would satisfy a fair and dispassionate moral judge?
The Mirror Test: Will I be able to look at myself in the mirror and respect the person I see?
The Golden Rule Test: Would I like to be on the receiving end of this action and all its potential consequences?

4. Decision Making Model Step 1 – Relevant Issues & Facts
Identify the Issues & Relevant Facts
Step 2 – Gather Information & Consider Interests
Gather Information & Identify Stakeholder Interests
Step 3 – Brainstorm & Involve
Brainstorm Alternatives w/ the Right People
Step 4 – Choose Actions
Choose a Course of Action and check/double check Logic/Reasoning before release

5. Ethical Scenarios R.J. Reynolds: Promotions to the Youth Segment
Forest Ethics: Victoria’s Dirty Little Secret
Star 38 Programmers: Who is On the Line?
Sparkle Gem Jewelers: The Jeweler’s Tarnished Image
Bartok Manufacturing: Bright Baby’s Bright Ideas
David Burdick, ACME Bubblegum: The Blogging CEO