1. Generating & evaluating business ideas
Business management 2 B – Chapter 3

2. The entrepreneurial process
Ideas 1
Planning 2
Implementation 3
The entrepreneurial process

3. creativity
The ability to develop new ideas and discover new ways of looking at problems and opportunities
Creativity is useful to the entrepreneur in generating business ideas

4. All opportunities are based on ideas but all ideas do not represent genuine opportunities

5. What is creativity?
A way of thinking
An attitude of always trying to improve
A habit of questioning

6. Brainstorming – see page 31 Manipulating existing products or ideas
techniques
Brainstorming – see page 31
Manipulating existing products or ideas
Breaking a routine
Attribute analysis

7. Generating small business ideas
The entrepreneurs skills, expertise and aptitude
Other sources
Common needs
Existing problems
Everyday activities
Generating small business ideas

8. Evaluating small business ideas
Feasibility study
Do you want to do it?
Is there a market?
Can you meet consumer needs?
Can you communicate the idea?