1. The value of Chartered:
Extending the reach of the Project profession Project Challenge Expo John McGlynn
APM Chair

2. Today APM’s new strategy – Inspiring Change
APM Challenges and priorities
Focus on millennials and next generation of Project Professionals
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Brief explanation of what I’ll be covering today

3. Our vision remains ambitious, challenging and radical; we recognise that to deliver it we need to inspire everyone to understand the contribution they can make to project success. Our profession faces many challenges, there are still too many projects which fail, successful practice is too frequently ignored and failure often lies beyond the boundaries of traditional project management.
The new vision is a response to these challenges – to reach out to different communities and generations and establish project management as a life skill for all.
We are changing to meet the challenges required for a modern professional body in a complex and dynamic world. Change is the new normal and consider this – in the future change will never be as slow as it is today - APM believes this rapidly changing environment calls for a more adaptive project management approach which is more inclusive and responsive to the needs of society. One which builds a community of credible, capable and trusted professionals delivering effective change in all sectors to all stakeholders.
APM’s vision is a response to the many challenges our profession faces – to reach out to different communities and generations and establish project management as a core skill.

4. Our mission is to inspire communities to deliver meaningful change that inspiration needs to come from me, the board, the exec, and everyone involved with delivering projects
Our purpose is to inspire all those communities who are engaged in delivering meaningful change to apply the art, science, theory and practice of project management.
Equally, APM is committed to advancing our collective knowledge in the art, science, theory and practice of project management and in doing so contribute directly to achieving our vision.
This new mission represents a significant shift towards a more outward and inclusive focus for APM, aligning with our charitable objectives and our belief in a more adaptive and diverse profession aligned to delivering societal benefit.

6. APM Challenges and priorities
Delivering the Chartered Standard
Corporate Partnership – supporting employers
Research and thought leadership
Promoting the profession
Attracting next generation of PM’s

7. Charter update
Consultation – closed September with submissions currently being reviewed
Chartered Standard to be published this year
Thought leadership publications supporting Chartered
Chartered Register opens Spring 2018

8. Focus on Millennials – meeting the needs of a new agile generation
Forthcoming Chartered paper on this topic
Millennials…
Work in networks rather than hierarchies
Seek to influence rather than dictate
Work beyond boundaries
Are drawn to innovation and new ways of working
Create value and liked to be involved in decision-making
Seek an ethical approach to work and practice
All of which are the things a profession should aspire to but how do we attract them?

9. What’s the appeal of Project Management as a profession?
Alternative pathways into employment
Continuing Professional Development (at all levels including Chartered)
With a blurring of sector boundaries
Delivering projects through new ways of working
Agile approach to projects linking in with technological advances
More PM’s needed to meet growing demand
Need to attract millennials into profession – less accidental

10. The Profession reaching out
Volunteering – including Inspiring the Future thus telling the PM story
Appropriate content in the formats millennials in schools and colleges want/need
Role models
Improve clarity and perception of Project Management as a profession
Use apprentices as ambassadors (Peer mentors)

11. Over to you What are your thoughts on what you have heard?
How would you promote the profession?
What kind of role model do we need?
How best to attract talent?
Is Project Management a growing profession?
How do we win the war for talent?